Senior Manager Manager Brand Communication Fashion

1 day ago

Mumbai, Maharashtra, India Shoppers Stop Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Role Overview: As a Senior Manager in Brand Communication for Fashion & Lifestyle, you will lead end-to-end Go-To-Market (GTM) planning and execution, focusing on new launches and seasonal campaigns. Your responsibilities will include creating and managing content and communication across various channels such as digital, in-store, PR, influencer, and experiential. Collaboration with advertising, PR, event, and media agencies to develop creative briefs and deliver standout campaigns will be a key aspect. Working closely with cross-functional teams is essential to ensure seamless execution and consistent brand storytelling. Tracking performance, gaining insights, and striving for brand excellence are crucial aspects of your role. Key Responsibilities: - Lead end-to-end Go-To-Market (GTM) planning and execution for new launches and seasonal campaigns. - Create and manage content and communication across various channels such as digital, in-store, PR, influencer, and experiential. - Collaborate with advertising, PR, event, and media agencies to develop creative briefs and deliver standout campaigns. - Work closely with cross-functional teams to ensure seamless execution and consistent brand storytelling. - Track performance, gain insights, and strive for brand excellence. Qualifications Required: - Solid foundation in fashion & lifestyle brand management. - At least 10-12 years of experience, including a minimum of 4 years in core Brand Management. - Proven expertise in agency management and creative briefing. - Ability to drive cross-functional alignment and deliver high-impact GTMs. - Natural storyteller with exceptional communication and project management skills. (Note: No additional details about the company were provided in the job description.),

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