
Brand Manager
1 week ago
JOB DESCRIPTION - 303
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Brand Manager/Senior Brand Manager
Godrej Foods Limited
Mumbai, Maharashtra, India
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Job Title:
Brand Manager/Senior Brand Manager
Job Type:
Permanent, Full-time
Function:
Marketing
Business:
Godrej Foods Limited
Location:
Mumbai, Maharashtra, India
About Godrej Industries Group (GIG)
At the Godrej Industries Group, we are privileged to serve over 1.1 billion consumers globally through our businesses with market leadership positions in the consumer products, real estate, agriculture, financial services and chemicals industries.
About Godrej Foods Limited
Godrej Foods Limited (formerly Godrej Tyson Foods) is a wholly owned subsidiary of Godrej Agrovet Limited, offering great-tasting, safe, and affordable protein products through favourites like Real Good Chicken and Yummiez. We cater to India's expanding food industry, QSRs and modern retailers with innovative, locally tailored solutions. Our Yummiez range, known as Ghar Ka Fast Food, features over 50 frozen vegetarian and non-vegetarian ready-to-cook products that are tastier, healthier and easy to prepare at home. Using IQF freezing technology to preserve freshness and nutrition, our diverse portfolio includes Nuggets, Burger Patties, Salami, Sausages, Paneer Pops, Crispy Fried Chicken, Kebabs, Sweet Corn, Green Peas and Heat and Eat Tikkas.
About the role
As a Brand Manager, you will develop and implement brand strategies to enhance product perception
and visibility. Your responsibilities will include understanding consumer behaviour, analysing brand positioning, leading creative development and measuring marketing performance.
Key Responsibilities
:
- Knack for understanding consumer behaviour, identifying unmet needs
- Analyse brand positioning and consumer insights
- Shape and communicate our vision and mission
- Translate brand elements into plans and go-to-market strategies
- Lead creative development to motivate the target audience to "take action"
- Measure and report performance of all marketing campaigns and assess ROI and KPIs
- Monitor market trends, research consumer markets, and competitors' activities
- Oversee new and ongoing marketing and advertising activities
- Devise innovative growth strategies
- Align the company around the brand's direction, choices and tactics
Who are we looking for?
Education
:
- Degree in marketing, business, or a related field.
Experience
:
- Proven working experience of 5+ years as a Brand Manager or Associate Brand Manager, preferably in food industry
- Experience in identifying target audiences and devising effective campaigns.
Skills
:
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives
- Strong analytical skills partnered with a creative mind
- Data-driven thinking and an affinity for numbers
- Up-to-date with the latest trends and marketing best practices
What's in it for you?
Be an equal parent
Childcare benefits for the birthing parent, commissioning parent (in case of surrogacy) or adoptive parent, and their partners
- 6 months of paid leave for primary caregivers, flexible work options on return for primary caregivers
- 2 months paid leave for secondary caregivers
- Caregiver travel for primary caregivers to bring a caregiver and children under a year old, on work travel
Coverage for childbirth and fertility treatment
No place for discrimination at Godrej
Gender-neutral anti-harassment policy
Same sex partner benefits at par with married spouses
Coverage for gender reassignment surgery and hormone replacement therapy
Community partnerships and advocacy
Persons with Disability (PwD) care
We are selfish about your wellness
Comprehensive health insurance plans, as well as accident coverage for you and your family, with top-up options
Elder care for those who might need to extend support to senior family members
Preventative healthcare support
Outpatient Department (OPD) coverage, including vaccinations, dental, vision, etc.
Uncapped sick leave
Flexible work options, including remote working and part-time work
Mental wellness and self-care programmes, resources and counselling
Celebrating wins, the Godrej Way
Structured recognition platforms for individual, team and business-level achievements
Digital and offline instant recognition platforms.
An inclusive Godrej
Before you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And has been for over a century. It's not just in our DNA and nice to do. Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We hope this resonates with you.
We take pride in being an equal opportunities employer. We recognise merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal opportunities for all our team members.
If this sounds like a role for you, apply now
We look forward to meeting you.
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