Brand Manager

2 weeks ago

Mumbai, Maharashtra, India Imarticus Learning Pvt Ltd Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Job Title:
Brand Manager

Location:
Mumbai |
Experience:
5+ years |
Type:
Full-time |
Department:
Marketing

About Imarticus Learning

Imarticus Learning is India's leading professional education company, bridging the skill gap with industry-relevant programs, career support, and mentorship. Founded in 2012, the Mumbai-headquartered company has impacted over 1 million careers, placed 75,000+ learners in top MNCs, and partners with 3,500+ global hiring companies. Imarticus is India's only approved prep partner for CMA, ACCA, CPA, CFA & FRM certifications and collaborates with premier institutes and industry leaders such as IIMs, IITs, ISB, XLRI, LBS, Oxford, PwC, and KPMG.

About the Role

We're seeking a Brand Manager to own and elevate the brand across digital, print, on-ground, social, and influencer ecosystems. You will shape how the world sees us, blending strategy and execution through campaigns, storytelling, influencer collaborations, and content creation.

Ideal Candidate

  • 5+ years in brand marketing, with 2+ years in youth-focused, premium B2C brands
  • Proven influencer and creator partnership management
  • Skilled in multi-channel campaigns: digital, offline, social, influencer
  • Deep understanding of Gen Z and millennial behaviour
  • Platform native: Instagram, LinkedIn, YouTube, and emerging channels
  • Detail-oriented, creative, and hands-on

Key Responsibilities

  • Brand Strategy & Identity:
    Define brand voice, messaging, and visual guidelines; monitor brand health
  • Campaign Planning & Execution:
    Lead campaigns across paid, owned, and earned channels; manage projects from concept to delivery
  • Social Media Oversight:
    Drive social storytelling; ensure consistent tone, aesthetics, and engagement
  • Influencer & Community Partnerships:
    Onboard and manage creators; co-create campaigns and track ROI
  • Agency & Vendor Management:
    Manage agencies, approve assets, track KPIs and budgets
  • Visual & Content Quality Control:
    Ensure brand consistency across all touchpoints
  • Events & Activations:
    Own brand presence at events, launches, and partnerships

KPIs

  • Brand awareness and recall
  • Campaign reach, engagement, and ROI
  • Social engagement and content virality
  • Follower growth and website traffic
  • Influencer impact and collaboration ROI

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