Brand Manager
1 week ago
Job Title:
Brand Manager
Location:
Mumbai |
Experience:
5+ years |
Type:
Full-time |
Department:
Marketing
About Imarticus Learning
Imarticus Learning is India's leading professional education company, bridging the skill gap with industry-relevant programs, career support, and mentorship. Founded in 2012, the Mumbai-headquartered company has impacted over 1 million careers, placed 75,000+ learners in top MNCs, and partners with 3,500+ global hiring companies. Imarticus is India's only approved prep partner for CMA, ACCA, CPA, CFA & FRM certifications and collaborates with premier institutes and industry leaders such as IIMs, IITs, ISB, XLRI, LBS, Oxford, PwC, and KPMG.
About the Role
We're seeking a Brand Manager to own and elevate the brand across digital, print, on-ground, social, and influencer ecosystems. You will shape how the world sees us, blending strategy and execution through campaigns, storytelling, influencer collaborations, and content creation.
Ideal Candidate
- 5+ years in brand marketing, with 2+ years in youth-focused, premium B2C brands
- Proven influencer and creator partnership management
- Skilled in multi-channel campaigns: digital, offline, social, influencer
- Deep understanding of Gen Z and millennial behaviour
- Platform native: Instagram, LinkedIn, YouTube, and emerging channels
- Detail-oriented, creative, and hands-on
Key Responsibilities
- Brand Strategy & Identity:
Define brand voice, messaging, and visual guidelines; monitor brand health - Campaign Planning & Execution:
Lead campaigns across paid, owned, and earned channels; manage projects from concept to delivery - Social Media Oversight:
Drive social storytelling; ensure consistent tone, aesthetics, and engagement - Influencer & Community Partnerships:
Onboard and manage creators; co-create campaigns and track ROI - Agency & Vendor Management:
Manage agencies, approve assets, track KPIs and budgets - Visual & Content Quality Control:
Ensure brand consistency across all touchpoints - Events & Activations:
Own brand presence at events, launches, and partnerships
KPIs
- Brand awareness and recall
- Campaign reach, engagement, and ROI
- Social engagement and content virality
- Follower growth and website traffic
- Influencer impact and collaboration ROI
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