Brand Manager

3 days ago

Mumbai, Maharashtra, India Uberlife Consulting Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Dear One,

Greetings from Silverpeople

This is Amreesh, Hiring for a leading FMCG brand and for the position opf Brand manager role based out of Mumbai.

Please find below the role overview for your reference.

Purpose of the Role

This position is responsible for the end-to-end management of a consumer brand, including driving its profitability, growth, and long-term equity.

Qualification & Experience

  • Post-Graduate in Management (preferably from a premier institute)
  • 45 years of experience in the FMCG sector
  • Minimum 2 years of hands-on brand management experience

Key Deliverables

  • Drive brand building, awareness, trials, and loyalty for assigned brand(s)
  • Lead the development and execution of the brands innovation and extension pipeline
  • Ensure growth and profitability of the brand
  • Design and implement marketing programs to maximize brand potential
  • Leverage consumer insights for brand strategy and innovation
  • Oversee media planning and execution across ATL and BTL channels
  • Lead communication development, including digital content and platform marketing
  • Collaborate closely with sales and channel teams to drive brand growth through effective channel marketing initiatives

Knowledge, Skills & Competencies

  • Strong understanding of communication and media strategy
  • Strategic and visionary thinking with an innovation mindset
  • Deep consumer understanding and analytical orientation
  • Strong project management and execution capability
  • Creative problem-solving with an entrepreneurial approach
  • Proven ability to build strong brand equity

Cross-Functional Interfaces

  • Sales, Trade Marketing, and Key Account teams
  • Consumer Insights and Media teams
  • R&D, Packaging, and Supply Chain teams
  • Creative, Research, and Media agencies

Growth Path & Future Opportunity

  • Exposure to diverse brand portfolios across multiple product categories
  • Opportunities for career advancement into broader product or category leadership roles over a 23 year horizon
  • Platform to conceptualize and execute innovative marketing strategies with significant ownership and creative freedom

For more details or to apply, please reach out to me at

Regards

Amreesh

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