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Brand Manager
2 weeks ago
Role Overview:
We are seeking a
Brand Manager
to lead the marketing and communication efforts for our premium fine-dining brands. The role calls for someone who combines creative vision with strategic thinking — someone who understands that in fine dining, every touchpoint tells a story.
You will be responsible for shaping the brand narrative, driving visibility, and curating experiences that reflect our philosophy of craftsmanship, authenticity, and hospitality excellence.
Key Responsibilities (but
not limited to)
:
Brand Strategy & Positioning
· Develop and execute long-term brand strategies to strengthen market positioning and guest perception.
· Define the brand's tone, visual identity, and storytelling approach in alignment with its ethos.
· Stay ahead of culinary, cultural, and lifestyle trends to ensure brand relevance and distinction.
· Ensure brand consistency across all physical and digital guest touchpoints
Campaigns & Collaborations
· Conceptualize and lead marketing campaigns for restaurant launches, seasonal menus, and brand-led events.
· Partner with agencies, media, and creative collaborators to build meaningful buzz and drive brand desirability.
· Manage brand partnerships that align with our premium positioning
Digital & Content Marketing
· Lead content strategy for social media, website, and CRM — ensuring visual storytelling reflects the brand's refinement and philosophy.
· Oversee photoshoots, creative assets, and digital campaigns with a focus on aesthetics and authenticity
Insights & Reporting
· Track key brand and marketing metrics including awareness, engagement, guest sentiment, and ROI.
· Present regular reports and insights to leadership, recommending strategies to enhance brand equity.
Qualifications & Skills
· years of experience in brand management, luxury marketing, or hospitality marketing.
· Experience in the fine-dining, lifestyle, or luxury segment preferred.
· Strong aesthetic sense and ability to translate brand philosophy into creative executions.
· Excellent communication and stakeholder management skills.
· Deep understanding of digital platforms and content creation.