Brand Manager
7 hours ago
**Job Title: Brand Manager
Location: Mumbai
Industry: Wellness, Nutrition, Fitness, Lifestyle
Experience: 5–7+ years (with team leadership experience)**
Overview:
We are looking for a dynamic and creative Brand Manager to lead our brand strategy, performance marketing assets, PR initiatives, and event management activities. The ideal candidate should have a strong aesthetic sense, a creative mindset, and proven experience leading a team of 10+ members in the wellness and lifestyle industry.
Key Responsibilities:
• Develop and execute brand strategies to build awareness, engagement, and recall.
• Oversee the creation and optimisation of performance marketing assets across digital platforms.
• Lead PR activities, including media relationships, press releases, brand stories, and influencer collaborations.
• Plan and manage on-ground and digital events to enhance brand visibility.
• Maintain and establish strong brand aesthetics across all touchpoints.
• Collaborate with cross-functional teams including design, content, performance marketing, and product.
• Drive creative direction for campaigns, shoots, and communication.
• Analyse brand performance metrics and provide actionable insights.
• Mentor and manage a team of 10+ members across design, content, and events.
• Keep updated with wellness, fitness, and nutrition trends to align brand strategy.
Requirements:
• 5–7+ years of brand marketing experience, preferably in wellness, nutrition, fitness, or lifestyle industries.
• Strong creative and aesthetic sense with hands-on experience creating marketing assets.
• Experience managing PR, events, and influencer marketing.
• Proven leadership skills with the ability to manage and mentor a large team.
• Excellent communication, storytelling, and stakeholder-management skills.
• Ability to work in a fast-paced, high-growth environment.
Why Join Us?
• Be a key part of a growing wellness & nutrition brand.
• Work with a creative team passionate about building impactful health-focused products.
• Opportunity to lead brand-building initiatives end to end
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