Brand Manager

3 days ago

Mumbai, Maharashtra, India Asian Paints Ltd Full time

Job Purpose:

The position is that of Brand & Category Manager for in-house wardrobe and modular furniture brands. You will own the brand and category strategy, go-to-market (GTM) planning, brand communication, and be responsible for the success and growth of the offering. The role focuses on driving category penetration, new product development, and effective below-the-line (BTL) marketing initiatives. You will also oversee social media for the wardrobe and modular furniture division.

Business Responsibility Areas:

Brand & Category Management:
- Develop and strengthen the core identity of the wardrobe and modular furniture brands.
- Drive category penetration and market share growth.
- Lead new product development initiatives, benchmarking against competitors.
- Plan and execute BTL marketing activities (influencer marketing, brand tie-ups, digital campaigns, exhibitions, etc.).

Category Development:
- Identify and capitalize on emerging trends and consumer needs.
- Work with product development and design teams to launch innovative offerings.
- Monitor and analyze category performance, consumer insights, and competitor activities.
- Recommend actions for portfolio expansion and improvement.

Marketing & Communication:
- Develop and implement integrated marketing plans focused on BTL activities.
- Manage digital presence and social media engagement for the category.
- Coordinate with agencies and partners for campaign execution.
- Track marketing ROI and effectiveness.

Dealer & Team Training:
- Organize and conduct dealer training programs on new and existing products.
- Lead internal team training sessions to ensure product knowledge and alignment with brand objectives.
- Develop training materials and modules for both dealers and internal teams.
- Evaluate training effectiveness and update content as needed.

Stakeholder Management:
- Collaborate with internal teams (design, sales, supply chain, commercial, legal, etc.) for seamless execution.
- Build and maintain strong relationships with architects, interior designers, vendors, and customers.
- Represent the brand at industry events and exhibitions.

Customer/ AID Relationship Management:
- Act as a brand ambassador, ensuring high levels of customer and influencer satisfaction.
- Address customer feedback and resolve issues promptly.
- Foster loyalty and advocacy among key stakeholders.

Previous Work Experience:
Category and brand management experience of 3+ years.
Minimum 7 to 10 years of experience in wardrobe/modular furniture or related categories.

Education:
MBA from Tier 1 B-school or
MBA full time from any recognised university with 10+ years of work exp.

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