Brand Manager

1 day ago

Mumbai, Maharashtra, India SHM Shipcare Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Job Description Brand Manager

Position Overview

The Brand Manager will be responsible for developing, managing, and strengthening the SHM Group brand across all touchpoints corporate, digital, PR, and employer branding. This role will ensure consistency of brand messaging globally while enhancing SHMs reputation as a trusted marine safety and offshore solutions partner. The ideal candidate will blend strategic brand management, content marketing, and PR execution with the ability to translate complex technical work into compelling stories.

Key Responsibilities

Brand Strategy & Positioning

  • Define and implement the Group Brand Strategy aligned with business vision.
  • Evolve and maintain brand architecture across business verticals.
  • Develop and monitor brand guidelines — visual identity, tone, messaging.
  • Partner with leadership to refine brand purpose and messaging pillars.

Corporate Communication & PR

  • Build and manage relationships with trade media, maritime publications, and industry bodies.
  • Draft and distribute press releases, media kits, and corporate stories.
  • Drive thought leadership initiatives for senior leadership.
  • Coordinate participation in events, exhibitions, and conferences.

Digital Brand & Content Marketing

  • Lead content strategy across website, LinkedIn, YouTube, and digital channels.
  • Oversee production of multimedia content — videos, infographics, project case studies.
  • Manage SEO optimization and analytics tracking for brand performance.

Employer Branding & Internal Communication

  • Collaborate with HR for Employer Brand initiatives such as 'Humans of SHM'.
  • Develop internal newsletters and recognition campaigns reinforcing culture.
  • Highlight innovation, learning, and employee achievements.

Brand Monitoring & Reporting

  • Conduct brand audits and competitor benchmarking.
  • Track KPIs for engagement, media mentions, and brand awareness.
  • Maintain dashboards for management on branding ROI and PR impact.

Performance Indicators (KPIs)

  • Consistency of brand representation across platforms (% adherence to brand guidelines).
  • Growth in digital engagement metrics (followers, reach, impressions).
  • Number of earned media mentions / trade publication features.
  • Brand awareness and recall improvement (survey-based).
  • Internal employee engagement score linked to employer branding.

Desired Candidate Profile

Education & Background


• MBA / PGDM in Marketing, Communications, or Brand Management.

• 7–10 years of experience in B2B branding / industrial marketing / corporate communications.

• Experience in manufacturing, marine, defense, engineering, or safety industries preferred.

• Strong understanding of technical storytelling — converting complex engineering topics into simple, human stories.

Skills & Competencies

  • Strategic – Brand positioning, market analysis, competitor mapping.
  • Creative & Content – Storytelling, content strategy, campaign ideation, copywriting.
  • Digital Marketing – SEO/SEM, LinkedIn campaigns, video content, analytics.
  • PR & Communication – Media relations, press releases, corporate presentations.
  • People & Collaboration – Cross-functional coordination with HR, Sales, Technical, Leadership.
  • Analytical – Brand perception metrics, ROI measurement, data-driven decisions.

Behavioral Traits

  • Strong storytelling ability and human-centered communication.
  • Proactive, curious, and comfortable with technical storytelling.
  • Balanced creative and operational mindset — ideate and execute.
  • Excellent communication skills (English mandatory; Hindi/regional a plus).
  • High integrity and alignment with SHM's values of Safety, Reliability, and Partnership.

  • Manager, Brand Development- China

    2 weeks ago

    Mumbai, Maharashtra, India Brand Institute, Inc. Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Manager, Brand Development- ChinaCompany/location: Brand Institute Consultancy India LLP/IndiaJOB DESCRIPTION:Brand Institute is the global leader in brand name and identity development. For over thirty years, we have been providing a broad portfolio of branding and naming-related services to the global pharma and healthcare space. Our unique,...

  • Brand Solutions Manager

    3 days ago

    Mumbai, Maharashtra, India Barcode Entertainment : Strategic Brand Solutions Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    We're Hiring: Brand Solutions Manager at Barcode EntertainmentAtBarcode Entertainment, we're passionate about creating powerful influencer marketing campaigns that drive impact for brands. We're looking for aBrand Solutions Managerwho can transform client briefs into breakthrough campaigns while driving revenue growth.What you'll doProspect and engage with...

  • Brand Solutions Manager

    3 weeks ago

    Mumbai, Maharashtra, India, Maharashtra Barcode Entertainment : Strategic Brand Solutions Full time

    We’re Hiring: Brand Solutions Manager at Barcode Entertainment At Barcode Entertainment, we’re passionate about creating powerful influencer marketing campaigns that drive impact for brands. We’re looking for a Brand Solutions Manager who can transform client briefs into breakthrough campaigns while driving revenue growth.What you’ll doProspect and...

  • Brand Manager

    3 days ago

    Mumbai, Maharashtra, India Gold Coast Films Full time ₹ 5,00,000 - ₹ 15,00,000 per year

    Company DescriptionGold Coast Films, founded in 2020, specializes in creating international branded content with award-winning campaigns for top brands such as Mokobora and Uppercase. We have collaborated with renowned brands like BOAT, AJIO, Riwah, Skybags, Lenskart, Vero Moda, Ease My Trip, Pepe Jeans London, Perfora, and many others. Our expertise...

  • Brand Manager

    1 week ago

    Mumbai, Maharashtra, India LAKSH HUMAN RESOURCE Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Job Description Dadar, Mumbai Brand Manager Experience : 2 to 4 yrs Skills Required : Job Summary : Job Title : Brand Manager Job Type : Permanent Job Location : Dadar (East), Mumbai, Maharashtra Experience : (2 to 4) Years Job Description Plan, develop and direct marketing efforts for a particular brand or product Create strategies to take advantage of...

  • Brand Manager

    2 weeks ago

    Mumbai, Maharashtra, India CeeQ Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Seeking a Dynamic Brand Manager for a D2C brand based in Mumbai.Job Responsibilities• Develop and implement holistic brand strategies to drive awareness, equity, and consumer engagement.• Lead end-to-end new product development, from ideation and formulation coordination to packaging and launch execution.• Conduct and apply market research to derive...

  • Brand Manager

    2 weeks ago

    Mumbai, Maharashtra, India AU SMALL FINANCE BANK Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Role Overview:As Brand Manager at AU Small Finance Bank, you will play a key role in shaping and developing the brand's identity. You will ensure consistency in all customer and employee communications. You will lead rebranding projects, boost internal brand engagement, and work with other teams to integrate brand thinking into the organization's culture and...

  • Brand Manager

    3 days ago

    Mumbai, Maharashtra, India The Sleep Company Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Role Overview:As a Brand Manager, you will play a key role in brand building, marketing campaigns, and product development. You will collaborate with cross-functional teams to enhance brand awareness, develop innovative sleep products, and drive business growth. This role requires creativity, strategic thinking, and strong project management skills.Key...

  • Brand Manager

    2 weeks ago

    Mumbai, Maharashtra, India EHV International Full time

    Role Overview:We are seeking aBrand Managerto lead the marketing and communication efforts for our premium fine-dining brands. The role calls for someone who combines creative vision with strategic thinking — someone who understands that in fine dining, every touchpoint tells a story.You will be responsible for shaping the brand narrative, driving...

  • Brand Manager

    2 weeks ago

    Mumbai, Maharashtra, India Systematix Group Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Profile: - Manager / Sr. Manager (Marketing & Branding- PR)Location:- BKC. MumbaiAbout the CompanySystematix Group is a leading diversified financial services firm offering a wide range of solutions, includingInvestment Banking, Institutional Equities, Wealth Management, Retail Broking, and Asset Management. With 35+ years of legacy & 300+ experienced...