Brand Manager

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Brand Manager / Senior Brand Manager

Godrej Foods Limited

Mumbai, Maharashtra, India

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Job Title: Brand Manager / Senior Brand Manager

Job Type: Permanent, Full-time

Function: Marketing

Business: Godrej Foods Limited

Location: Mumbai, Maharashtra, India

About Godrej Industries Group (GIG)

At the Godrej Industries Group, we are privileged to serve over 1.1 billion consumers globally through our businesses with market leadership positions in the consumer products, real estate, agriculture, financial services and chemicals industries.

About Godrej Foods Limited

Godrej Foods Limited (formerly Godrej Tyson Foods) is a wholly owned subsidiary of Godrej Agrovet Limited, offering great-tasting, safe, and affordable protein products through favourites like Real Good Chicken and Yummiez. We cater to India's expanding food industry, QSRs and modern retailers with innovative, locally tailored solutions. Our Yummiez range, known as Ghar Ka Fast Food, features over 50 frozen vegetarian and non-vegetarian ready-to-cook products that are tastier, healthier and easy to prepare at home. Using IQF freezing technology to preserve freshness and nutrition, our diverse portfolio includes Nuggets, Burger Patties, Salami, Sausages, Paneer Pops, Crispy Fried Chicken, Kebabs, Sweet Corn, Green Peas and Heat and Eat Tikkas.

About the role

The Brand Manager will develop and implement brand strategies to enhance product perception

and visibility. Responsibilities include understanding consumer behavior, analyzing brand positioning, leading creative development, and measuring marketing performance..

Key Responsibilities:

• Knack for understanding consumer behaviour, identifying unmet needs.
• Analyse brand positioning and consumer insights.
• Shape and communicate our vision and mission.
• Translate brand elements into plans and go-to-market strategies.
• Lead creative development to motivate the target audience to take action.
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs.
• Monitor market trends, research consumer markets, and competitors activities.
• Oversee new and ongoing marketing and advertising activities.
• Devise innovative growth strategies.
• Align the company around the brands direction, choices, and tactics.

Who are we looking for?

Education:

• Degree in marketing, business, or a related field.

Experience:

• Proven working experience of 5+ years as a Brand Manager or Associate Brand Manager, preferably in food industry.
• Experience in identifying target audiences and devising effective campaigns.

Skills:

• Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
• Strong analytical skills partnered with a creative mind.
• Data-driven thinking and an affinity for numbers.
• Up-to-date with the latest trends and marketing best practices.

What's in it for you?

Be an equal parent

Childcare benefits for the birthing parent, commissioning parent (in case of surrogacy) or adoptive parent, and their partners

• 6 months of paid leave for primary caregivers, flexible work options on return for primary caregivers
• 2 months paid leave for secondary caregivers
• Caregiver travel for primary caregivers to bring a caregiver and children under a year old, on work travel

Coverage for childbirth and fertility treatment

No place for discrimination at Godrej

Gender-neutral anti-harassment policy

Same sex partner benefits at par with married spouses

Coverage for gender reassignment surgery and hormone replacement therapy

Community partnerships and advocacy

Persons with Disability (PwD) care

We are selfish about your wellness

Comprehensive health insurance plans, as well as accident coverage for you and your family, with top-up options

Elder care for those who might need to extend support to senior family members

Preventative healthcare support

Outpatient Department (OPD) coverage, including vaccinations, dental, vision, etc.

Uncapped sick leave

Flexible work options, including remote working and part-time work

Mental wellness and self-care programmes, resources and counselling

Celebrating wins, the Godrej Way

Structured recognition platforms for individual, team and business-level achievements

Digital and offline instant recognition platforms.

An inclusive Godrej

Before you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And has been for over a century. It's not just in our DNA and nice to do. Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We hope this resonates with you.

We take pride in being an equal opportunities employer. We recognise merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal opportunities for all our team members.

If this sounds like a role for you, apply now

We look forward to meeting you.