
Brand Manager
2 days ago
About Bryan & Candy
Bryan & Candy is a premium personal care brand committed to delivering high-quality, innovative products that
redefine modern self-care. Rooted in science and inspired by global beauty trends, we combine sensory
indulgence with proven effectiveness. As we expand our footprint across India and beyond, we are seeking a passionate and experienced Brand Manager to join our growing team in Mumbai.
Role Overview
We're looking for a dynamic, consumer-focused, and strategic Brand Manager to lead initiatives across product
development, brand building, and go-to-market strategies. The ideal candidate will have prior experience in FMCG
or D2C personal care and thrive in a fast-paced, entrepreneurial environment.
Key Responsibilities
• Develop and implement holistic brand strategies to drive awareness, equity, and consumer engagement.
• Lead end-to-end new product development, from ideation and formulation coordination to packaging and launch
execution.
• Conduct and apply market research to derive consumer insights and identify category opportunities.
• Monitor industry trends and competitor activity to ensure proactive brand positioning.
• Collaborate with creative, media, and PR agencies to deliver impactful marketing campaigns.
• Work closely with digital marketing, sales, R&D;, packaging, and supply chain teams.
• Manage marketing budgets, performance KPIs, and campaign analysis.
• Craft persuasive product messaging and brand storytelling across channels.
• Identify and work with influencers and content creators in the beauty and wellness space.
Candidate Profile
Education
• Bachelor's degree in Marketing, Business, or a related field (mandatory).
• MBA in Marketing/Brand Management from a reputed institute (preferred).
Experience
• 3–4 years of hands-on brand management experience in FMCG or D2C personal care.
• Proven success in launching and scaling consumer brands.
Key Skills & Competencies
• Strategic thinking with the ability to align brand goals with business objectives.
• Strong consumer understanding and ability to translate insights into action.
• Innovative and collaborative approach to product development.
• Proficiency in market research tools (e.g., Nielsen, Kantar) and data analysis.
• Working knowledge of digital marketing, influencer strategy, and content marketing.
• Strong organizational and project management skills.
• A creative eye for guiding design and packaging development.
• Excellent communication, presentation, and stakeholder management skills.
• Passion for beauty and wellness trends with a global outlook.
Why Join Bryan & Candy?
• Be part of a fast-growing premium personal care brand with global aspirations.
• Work in a creative, collaborative culture that values innovation and ownership.
• Opportunity to make a tangible impact in a competitive and exciting category.
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