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Brand Manager

2 weeks ago

Mumbai, Maharashtra, India CeeQ Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Seeking a Dynamic Brand Manager for a D2C brand based in Mumbai.

Job Responsibilities


• Develop and implement holistic brand strategies to drive awareness, equity, and consumer engagement.


• Lead end-to-end new product development, from ideation and formulation coordination to packaging and launch execution.


• Conduct and apply market research to derive consumer insights and identify category opportunities.


• Monitor industry trends and competitor activity to ensure proactive brand positioning.


• Collaborate with creative, media, and PR agencies to deliver impactful marketing campaigns.


• Work closely with digital marketing, sales, R&D;, packaging, and supply chain teams.


• Manage marketing budgets, performance KPIs, and campaign analysis.


• Craft persuasive product messaging and brand storytelling across channels.


• Identify and work with influencers and content creators in the beauty and wellness space.

Job Requirements


• Bachelor's degree in Marketing, Business, or a related field (mandatory).


• MBA in Marketing/Brand Management would be a plus


• 3+ years of hands-on brand management experience in FMCG or D2C personal care.


• Proven success in launching and scaling consumer brands.