Marketing Lead
1 day ago
Build the "MES for India" brand. Generate demand. Tell customer stories.
Plant Metrics is building India's smartest MES + IIoT platform. We need a Marketing Lead to establish category leadership and build a demand generation engine.
The Opportunity:
Build marketing function from scratch. Generate SQLs/quarter. Position PlantMetrics as the go-to MES solution for Indian manufacturers.
What You'll Do:
- Own demand generation (SEO, content, paid ads, LinkedIn, webinars)
- Create customer case studies
- Build brand positioning and messaging ("MES for India")
- Manage website, social media, and industry events
What You Bring:
- 6-8 years in B2B SaaS marketing (industrial/manufacturing tech preferred)
- Proven track record building demand gen engines from scratch
- Strong content marketing skills (writing, storytelling, customer narratives)
- Hands-on with marketing automation (HubSpot, Marketo) and digital marketing
- Data-driven mindset—comfortable with analytics and ROI tracking
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