
Senior Associate Performance Marketing
2 days ago
About the Company:
Founded in 2019, zingbus is building the most trusted brand for intercity travel. Keeping reliability and safety at the core, we are building a two-sided platform that delivers standardized journey experience for travelers and increased earnings for our supply partners.
We connect 300+ cities across the country through our daily services and have served 2.5 Mn+ unique customers so far and are aggressively working towards the fleet electrification and establishment of charging technology and infrastructure.
Raised Series A from Y Combinator, InfoEdge, AdvantEdge, and other prominent investors from India and Silicon Valley. Also, closing a large round with one of the largest global, corporate VC.
Position: Sr. Associate Performance Marketing
Location: Gurugram
Experience: 1-3 years
What you will do:
Campaign Strategy & Management: Plan, create, and execute effective SEM strategies across Google Ads, Meta Ads, LinkedIn and other platforms.
Optimization: Continuously optimize campaigns to improve performance metrics (CTR, conversion rates, quality scores) and meet KPIs.
Keyword Research: Perform in-depth keyword research and analysis to identify opportunities and trends for better targeting and audience reach.
Performance Tracking: Analyze and report on campaign performance using tools like Google Analytics, Singular, and other relevant platforms.
A/B Testing: Conduct A/B testing on ads, landing pages, and other elements to continually enhance campaign performance.
Market Research: Stay up to date with SEM trends, algorithm changes, and best practices to maintain a competitive edge.
Analyze user journeys to identify funnel drop-offs and work on initiatives to optimize the flow for higher conversions.
What we are looking for:
Experience: 1 to 3 years of experience in Google Ads campaign management.
Educational Background: Btech/ BCA from Tier 1 institution (IIT, NIT, DTU or equivalent).
Self-driven and a strong bias for action, fitment in startup culture.
In-depth knowledge of the Paid Marketing ecosystem, attribution models, and segmentation/App campaigns
Budget Management: Proven track record of running campaigns with budgets of ₹10 Lakh+ per month.
Hands-on experience: in Google Ads, Meta Ads, Google Analytics, Mixpanel & other tools like Looker Studio, AppsFlyer.
Analytical Skills: Strong data-driven mindset with the ability to analyze large sets of data and derive actionable insights.
Certifications: Google Ads certification (preferred) or other relevant SEM qualifications.
Creativity: Ability to craft engaging ad copy and create testing strategies to improve results.
Someone who can manage complexity and is good at problem solving with a first-principles approach
What We Offer
A high-impact role in a fast-growing, venture-backed startup.
Ownership of multi-channel performance marketing efforts.
Competitive compensation
- A culture that encourages creativity, data-driven decision-making, and fast execution.
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