Group Head- Brand Growth

Designation – Group Head - Brand Growth

Location – 1st Floor, Tower-A, UNITECH CYBER PARK, Durga Colony, Sector 39, Gurugram, Haryana 122003

Days of working – 5 (Sat& Sun fixed off)

Overview:

We are seeking an accomplished and strategic Group Head with advanced knowledge in social media, strategic planning, and a comprehensive understanding of influencer marketing, paid media, SEO, technology, and e-commerce. The ideal candidate should be passionate about team and account growth, adept at leading large-scale campaigns, and possess strong expertise in strategy development, campaign execution, extensive research, and understanding the entire process of creating a brand identity.

Key Responsibilities:

Strategic Account Management:

• Develop and implement high-level strategic account plans to drive both team and account growth.
• Utilize advanced knowledge of social media, influencer marketing, paid media, SEO, tech, and e-commerce for comprehensive account strategies.

Campaign Execution and Research:

• Lead the planning and execution of impactful campaigns, ensuring alignment with client goals. Work on 360 integrated campaigns.
• Conduct extensive research to gather insights, inform strategies, and optimize campaigns.
• Manage multiple projects simultaneously, mentoring or supervising other projects with respective managers.
• Understand and implement mainline marketing strategies and effectively add that in campaign planning and execution.

Team Leadership and Management:

• Lead and mentor a team of more than 5-6 Account Managers/Solution Architects, fostering a collaborative and high-performance team culture.
• Provide strategic guidance on team growth, account management, and campaign execution.

Client Relationship Management:

• Build and maintain strong client relationships, acting as the main point of contact.
• Recognize the crucial nature of client management in ensuring client satisfaction.
• Address client concerns and proactively identify opportunities for account expansion.

Understanding Brand Identity Importance:

• Understand the entire process of creating a brand identity, including defining brand archetypes, visual tonality, and brand persona.
• Collaborate with creative teams to ensure brand elements align with client objectives and resonate with target audiences.

New Business Pitches:

• Actively participate in and lead new business pitches, showcasing expertise in digital marketing.
• Research data, gather insights, and prepare compelling presentations for pitch activities.
• Present and lead pitches from the forefront, demonstrating leadership and strategic thinking.

Opportunity Identification and Event Planning:

• Identify opportunities for big events in advance, aligning with festive, sports, or special occasions.
• Create plans for significant events and ensure seamless execution.

Upselling and Project Leadership:

• Create opportunities for different verticals and propose them to existing clients.
• Lead projects with complex delivery, covering all digital verticals/solutions provided.

Key Skills & Qualifications:

• Minimum 6 years of Brand growth experience for clients.
• Exceptional communication and interpersonal skills for effective stakeholder management.
• Strong background in managing and coordinating teams to execute marketing initiatives.
• Candidate with experience in digital marketing agency is preferred.

About Lyxel&Flamingo:

Lyxel&Flamingo is all in one Digital Marketing Solution for businesses at the intersection of art, design, and technology. Our multi-competence left brain-right brain approach create powerful solutions for brands in an increasingly disruptive world. We dig right into the business.

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