Product Marketing Manager

About the Company

Join the Rocketship

We're building
ShopOS
— AI agents powering the entire ecommerce stack. Already past PMF, we're scaling fast and shaping the future of how online brands are built with AI.
Co-founded by seasoned builders
with multiple successful exits to companies like
Flipkart
&
Polygon Labs
, and we're
backed by Binny Bansal
. This isn't just another startup — it's a front-row seat to the next big shift in ecommerce.

Watch

:
What is ShopOS (from the founders' lens - Click here)

About the Role

We're looking for a 
Product Marketing Manager (PMM)
 to help shape the narrative and market presence of ShopOS. You'll own positioning, messaging, and go-to-market strategies for our product features and launches, working cross-functionally with product, design, GTM, and engineering teams. As an early PMM in a fast-growing AI startup, this is a hands-on role where you'll have significant autonomy and impact. You'll define how we talk about ShopOS, help users understand its value, and drive adoption across brands, marketplaces, and eCommerce creators.

What You'll Own

• Own the 
  positioning and messaging
   of ShopOS features, launches, and capabilities
• Partner with product and design to define 
  customer narratives
   and user-centric storytelling
• Drive 
  go-to-market (GTM) launches
  —across email, social, product pages, demo videos, and enablement content
• Conduct and synthesize 
  customer/user research, market insights, and competitive intelligence
• Create clear, crisp 
  product marketing collateral
   (one-pagers, pitch decks, demo flows, case studies)
• Develop and run 
  campaigns
   to drive feature usage, onboarding, and retention
• Collaborate with growth and sales to enable adoption through content, training, and battlecards
• Define and track 
  product marketing KPIs
  —usage, engagement, conversion, and feature adoption
• Craft and optimize 
  website copy, feature pages, and landing pages
   to improve clarity and conversion
• Elevate ShopOS' brand through 
  product storytelling, media mentions, and keynote-style launches

What We're Looking For

• 4–7 years of product marketing, content marketing, or GTM strategy experience
• Strong track record of crafting positioning and messaging for technical products
• Experience in SaaS, AI, developer tools, or eCommerce platforms
• Excellent verbal and written communication skills with an eye for clarity and storytelling
• Experience working closely with product, growth, and sales teams
• Ability to translate complex technical ideas into crisp, user-facing narratives
• Demonstrated ownership of product/feature launches or GTM playbooks
• Bias for execution and ability to operate in fast-paced, startup environments

Bonus Points

• Prior experience marketing AI or Gen AI products
• Background in content creation—videos, demos, landing pages, or customer education
• Familiarity with product-led growth strategies
• Experience using CMS tools (Webflow, Notion, etc.) and analytics dashboards (Mixpanel, GA)
• Worked at high-growth startups between Seed–Series B
• Passion for commerce, creativity, and emerging technologies

You'll Thrive If You Are…

• A storyteller who can inspire, simplify, and sell through words and visuals
• Comfortable wearing multiple hats—creator, analyst, strategist, and marketer
• Driven by impact and love turning ideas into outcomes
• Excited by the intersection of AI, product, and commerce
• Always testing, learning, and iterating to find what clicks with users

Our Values

• Extreme ownership and bias for action
• Honest, high-velocity communication
• Respect for craft and obsession with users
• Fast, scrappy iteration over perfection
• Low ego, high empathy, radical candor

What We Offer

• Competitive salary
• Health & wellness benefits
• Work from our vibrant Bangalore (HSR Layout) or Chennai (Nungambakkam) offices
• Direct mentorship from founders and top operators in product, marketing, and eCommerce
• Work on storytelling for cutting-edge AI + commerce products
• Ownership of narratives and GTM strategies from Day 1

Location

We're hiring in 
Bangalore
  (no remote for this role).

Why Join Us?

• Work on cutting-edge AI products redefining commerce.
• Build with founders who've
  done this before
  .
• Be part of a high-growth, high-impact journey.