Product Marketing Manager
5 days ago
Job Title:
Product Marketing Manager – Education, India
Location:
Bengaluru, Karnataka, India
Company Overview
Join a leading global provider of
creative software and solutions
as part of the
Education K-12 Product Marketing team
, dedicated to empowering students to be lifelong creators. The team drives safe adoption of creative tools in K-12 environments, focusing on product launches, go-to-market strategies, partnerships, digital campaigns, adoption programs, and cross-functional collaboration.
About the Role
We are seeking a
Product Marketing Manager (PMM) – Education, India
to shape the growth and success of
K-12 education products and solutions
in the region. This strategic role involves working closely with educators, administrators, students, and internal teams to highlight the value of creativity and digital innovation in education.
Key Responsibilities
- Research and analyze
customer segments, needs, and behaviors
to identify impactful use cases. - Develop tailored
marketing strategies, content, sales collateral, and campaigns
for the education market. - Collaborate with
K-12 stakeholders
(teachers, students, administrators) and cross-functional teams. - Manage
product priorities and campaign execution
to drive adoption and engagement. - Lead initiatives such as
customer advisory boards, advocacy programs, and field enablement
. - Drive adoption through
strategic initiatives, partnerships, and digital marketing campaigns
. - Measure and report
campaign performance
using analytics and data-driven insights.
Qualifications
- 7+ years of experience
in product marketing, education technology, or related roles. - MBA preferred
with strong strategic and analytical skills. - Background in
EdTech, product management, or marketing
within schools or enterprise education. - Proven track record with
research-based, data-driven product marketing
. - Strong expertise in
customer and stakeholder research
, persona building, and user testing. - Knowledge of
digital marketing channels, analytics tools, and real-time engagement strategies
. - Excellent
communication, project management, and collaboration skills
. - Experience in creating impactful
field enablement and marketing collateral
.
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