Product Marketing Manager

5 days ago

Bengaluru, Karnataka, India MofoHPTech Dynamics Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Job Title:
Product Marketing Manager – Education, India

Location:
Bengaluru, Karnataka, India

Company Overview

Join a leading global provider of
creative software and solutions
as part of the
Education K-12 Product Marketing team
, dedicated to empowering students to be lifelong creators. The team drives safe adoption of creative tools in K-12 environments, focusing on product launches, go-to-market strategies, partnerships, digital campaigns, adoption programs, and cross-functional collaboration.

About the Role

We are seeking a
Product Marketing Manager (PMM) – Education, India
to shape the growth and success of
K-12 education products and solutions
in the region. This strategic role involves working closely with educators, administrators, students, and internal teams to highlight the value of creativity and digital innovation in education.

Key Responsibilities

  • Research and analyze
    customer segments, needs, and behaviors
    to identify impactful use cases.
  • Develop tailored
    marketing strategies, content, sales collateral, and campaigns
    for the education market.
  • Collaborate with
    K-12 stakeholders
    (teachers, students, administrators) and cross-functional teams.
  • Manage
    product priorities and campaign execution
    to drive adoption and engagement.
  • Lead initiatives such as
    customer advisory boards, advocacy programs, and field enablement
    .
  • Drive adoption through
    strategic initiatives, partnerships, and digital marketing campaigns
    .
  • Measure and report
    campaign performance
    using analytics and data-driven insights.

Qualifications

  • 7+ years of experience
    in product marketing, education technology, or related roles.
  • MBA preferred
    with strong strategic and analytical skills.
  • Background in
    EdTech, product management, or marketing
    within schools or enterprise education.
  • Proven track record with
    research-based, data-driven product marketing
    .
  • Strong expertise in
    customer and stakeholder research
    , persona building, and user testing.
  • Knowledge of
    digital marketing channels, analytics tools, and real-time engagement strategies
    .
  • Excellent
    communication, project management, and collaboration skills
    .
  • Experience in creating impactful
    field enablement and marketing collateral
    .

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