Product Marketing Manager

2 weeks ago

Bengaluru, Karnataka, India Xoxoday Full time ₹ 9,00,000 - ₹ 12,00,000 per year

We are looking for a dynamic and data-driven Associate Product Marketing Manager to help define and execute our go-to-market (GTM) strategies. In this role, you will collaborate closely with cross-functional teams to drive sales enablement, gather competitive intel, improve product positioning and revenue growth. If you are passionate about understanding customer needs, building impactful marketing strategies, and working in a fast-paced SaaS environment, wed love to hear from you.

Key Responsibilities

  • Regularly engage with customers and prospects to gather qualitative and quantitative insights.
  • Define and execute effective GTM strategies, ensuring alignment with overall business goals. Work with stakeholders across product, sales, marketing, and partnerships to drive adoption and revenue growth.
  • Develop sales playbooks, enablement materials, and marketing assets to support sales teams. Partner with sales teams to optimize messaging, positioning, and outreach efforts.
  • Collaborate with marketing teams to drive demand generation campaigns, optimize conversion funnels, and improve lead acquisition efforts.
  • Analyze the competitive landscape, identify market opportunities, and define positioning strategies to differentiate our offerings.
  • Work closely with product managers, sales teams, customer success, and marketing teams to ensure alignment across teams for successful product launches and feature adoption.
  • Leverage analytics tools to measure the effectiveness of marketing strategies, optimize marketing spend, and continuously improve performance.

Requirements
Qualifications
We are looking for an enthusiastic and motivated individual who thrives in a collaborative environment. While meeting all the criteria is not mandatory, here are the key qualifications we are seeking:

  • 3 years of experience in product marketing, marketing, or product management, preferably in SaaS or B2B technology.
  • Experience driving marketing or growth initiatives throughout a products lifecycle, from launch to adoption and scaling.
  • Hands-on experience with tools such as Google Analytics, Google Ads, CRM platforms, and other analytical tools.
  • Strong analytical mindset with the ability to interpret data and translate insights into actionable strategies.
  • Excellent communication and storytelling skills to craft compelling messaging and positioning.
  • Prior experience working in US market is a plus.
  • Ability to work cross-functionally and thrive in a fast-paced, high-growth environment.

Locations

  • Bangalore

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