Product Marketing Manager

2 weeks ago

Bengaluru, Karnataka, India Setu Full time ₹ 8,00,000 - ₹ 16,00,000 per year

Title:
Product Marketing Manager

About Us:

Setu is reimagining the digital financial future of India. Our products power onboarding, payments, lending, deposits, and financial data flows for dozens of businesses, making complex journeys simple, secure & scalable.

Role Overview:

As a Product Marketing Manager at Setu, you'll bridge product development and market success. Your mission is to understand our products deeply, craft compelling messaging, drive go-to-market strategies, and build thought leadership that strengthens Setu's presence in the fintech ecosystem.

Key Responsibilities:

  • Product Mastery:
    Understand product features, benefits, differentiators, and market fit.
  • Market & Competitor Insights:
    Conduct competitive analysis, market research, and regulatory landscape mapping.
  • Messaging & Positioning:
    Develop clear, differentiated messaging and positioning for all products across the sales funnel.
  • Go-to-Market Execution:
    Plan and execute product launches in collaboration with marketing, sales, and product teams.
  • Lead Generation & Funnel Movement:
    Drive product-led growth and funnel progression from 0–1.
  • Thought Leadership & Awareness:
    Collaborate with D91 Labs and marketing to create content, campaigns, webinars, and initiatives that position Setu as a fintech thought leader.
  • Regulatory & Partner Engagement:
    Build relationships with regulatory bodies and key partners to amplify awareness and credibility.
  • Social Proof Creation:
    Develop case studies, success stories, and references to validate product value.
  • Cross-Functional Influence:
    Act as the product voice across teams, ensuring alignment and impact.

Ideal Candidate:

  • 1–2 years of product marketing experience, preferably in fintech, B2B SaaS, or high-growth startups.
  • Strong understanding of AI-first product strategies.
  • Excellent storytelling, communication, and collaboration skills.
  • Analytical mindset and data-driven decision-making.
  • Ability to engage cross-functionally and influence stakeholders.

Why Join Setu:

Be part of a fast-growing fintech company where your work directly impacts the future of digital finance in India. Shape thought leadership, social proof, and GTM strategies while leveraging AI-first tools for maximum impact.

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