Lead Generation Specialist

2 weeks ago

Vijay Nagar Indore Madhya Pradesh, India Maltar Services Pvt Ltd Full time ₹ 1,80,000 - ₹ 2,52,000 per year

Responsibilities:

  • Develop and execute data-driven social media strategies to maximize website impressions and organic reach.
  • Design organic campaigns on various social media platforms to achieve specific business objectives, such as increasing traffic, inquiries, and lead generation.
  • Utilize a variety of social media marketing tools (questionnaires, surveys, live chats, content posts, blogs, forum postings) to generate both cold and hot leads organically.
  • Craft compelling, visually appealing, and user-friendly content that aligns with specific social media algorithms and effectively engages the target audience.
  • Collaborate closely with the sales team to qualify and convert leads into paying clients.
  • Manage active and inactive lead pools, maintaining accurate data for effective nurturing and follow-up.
  • Conduct regular prospect follow-up and implement retargeting strategies to increase lead flow.
  • Prepare daily, weekly, and monthly reports on key performance indicators (KPIs) within the CRM system.
  • Strive to meet and exceed lead-to-conversion ratio targets, fostering self and team improvement.
  • Address inquiries and concerns from potential clients to build interest in Maltar's forex broking services.

Qualifications:

  • Minimum of a bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience in organic lead generation using social media marketing.
  • Strong understanding of social media algorithms and best practices.
  • Excellent written communication skills (non-voice).
  • Experience with social media management tools and content creation platforms.
  • Ability to work effectively in a team environment and collaborate with various departments.
  • Excellent analytical skills and data-driven approach to marketing.
  • Highly organized with a strong work ethic and a proactive attitude.

Job Types: Full-time, Permanent

Pay: ₹18, ₹21,000.00 per month

Benefits:

  • Leave encashment
  • Paid sick time
  • Paid time off
  • Provident Fund

Work Location: In person

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