
PPC ad Lead Generation Specialist
3 days ago
Job Title: PPC & Lead Generation Executive
Location: Indore (On-site)
Experience: 1–5 Years
About Us:
We are a growing IT services company offering solutions in web development, mobile apps, custom software, digital marketing, and consulting. We're on the lookout for a smart, proactive individual who can drive lead generation efforts through both organic and paid channels.
Role Overview:
As a PPC & Lead Generation Executive , you will be responsible for planning, executing, and optimizing multi-channel campaigns to generate quality leads for our IT services. You'll work closely with the marketing and sales teams to ensure alignment between demand generation efforts and sales goals.
Responsibilities:
- Develop and manage lead generation strategies across:
- Email marketing
- SEO & organic outreach
- Paid Ads (Google, Facebook, Instagram, LinkedIn)
- Cold calling & outbound communication
- Social media marketing (SMM) Create, manage, and monitor campaigns to drive consistent, qualified leads.
- Collaborate with content, design, and sales teams to align messaging and goals.
- Track lead quality, source performance, and conversion funnel (MQL to SQL).
- Use analytics and CRM tools to improve lead generation ROI and effectiveness.
Requirements:
- 1–5 years of experience in lead generation or performance marketing (preferably in IT services).
- Hands-on experience with paid campaigns (Google Ads, Meta Ads, LinkedIn Ads). Understanding of SEO, email tools, landing page optimization, and lead funnels.
- Strong communication skills, especially for outreach and coordination with sales.
- Ability to balance multiple campaigns and prioritize based on business goals.
- Nice to Have:
- Experience with CRM tools like HubSpot, Zoho, or similar. Understanding of MQL/SQL frameworks and lead nurturing workflows.
- Basic knowledge of marketing automation tools.
What We Offer:
- A collaborative, performance-driven environment.
- Opportunity to contribute to strategy and growth.
- Career development and learning support.
- Incentives for high-performing candidates.
Job Type: Full-time
Pay: From ₹25,000.00 per month
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