Performance Marketing Expert

6 days ago

Lucknow, Uttar Pradesh, India Skysoft Global Full time

We are looking for a
Performance Marketing Expert
to plan, execute, and optimize paid campaigns across digital platforms. The ideal candidate is data-driven, creative, and has hands-on experience managing campaigns that deliver measurable ROI.

Key Responsibilities

  • Plan and execute digital marketing campaigns across
    Google Ads, Meta (Facebook/Instagram), LinkedIn Ads
    , and other paid channels.
  • Manage
    ToFu–MoFu–BoFu
    ad funnels and retargeting campaigns to maximize lead conversions.
  • Monitor and optimize campaign performance based on CTR, CPC, CPA, ROAS, and conversion metrics.
  • Conduct A/B testing for creatives, audience segments, and landing pages.
  • Collaborate with design and content teams to produce effective ad creatives.
  • Track and analyze user journeys using tools like
    GA4, Google Tag Manager, Meta Pixel, and Microsoft Clarity
    .
  • Prepare campaign performance reports and actionable insights for management.
  • Research market trends, competitor strategies, and keyword opportunities.
  • Manage ad budgets efficiently and ensure campaigns stay within allocated limits.
  • Experiment with new channels and campaign types (e.g., YouTube Ads, Performance Max, or remarketing lists).

Required Skills & Experience

  • Proven track record of managing ₹2L+ monthly ad budgets with measurable ROI.
  • Strong command of
    Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager
    .
  • Proficiency in
    Google Analytics (GA4), Google Tag Manager, and UTM tracking
    .
  • Deep understanding of
    funnel-based marketing, audience segmentation, and retargeting.
  • Hands-on experience with A/B testing and conversion rate optimization (CRO).
  • Analytical mindset with ability to turn data into strategy.
  • Basic knowledge of SEO and landing page optimization (preferably on platforms like WordPress or ).
  • Familiarity with
    email automation, remarketing flows
    , and
    CRM integrations
    is a plus.

Preferred Qualifications

  • Google Ads or Meta Certified Professional.
  • Experience with SaaS, HRTech, or B2B campaigns.
  • Familiarity with tools like
    Canva, Hotjar, n8n, or Zapier
    .

What We Offer

  • Competitive salary and performance-based incentives.
  • Opportunity to lead growth marketing for multiple SaaS products.
  • Flexible remote working and collaborative culture.
  • Exposure to international markets and high-growth startup environments.

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