Performance Marketing Specialist-Social Media

1 day ago

Lucknow, Uttar Pradesh, India CEDCOSS Technologies Private Limited Full time

Job Title
: Performance Marketing Specialist – Social Media

Location:
Lucknow (Remote)

Experience:
3+years

Prefferred
: Immediate Joiner

Preferred Industry
: E-commerce, Digital Marketing

Company: Mastroke – A Digital Marketing Agency & Shopify Partner About Mastroke

Mastroke is a performance-driven digital marketing agency and a trusted Shopify Partner, working with global clients across eCommerce, SaaS, tech, and service-based industries. We focus on delivering high-quality creative, marketing, and technology solutions through innovation, collaboration, and a strong commitment to results.

Role Summary:

We are seeking an experienced Social Media Expert to manage and optimize social media initiatives for our e-commerce clients. In this role, you will independently handle client communication and oversee the execution of advertising campaigns. The ideal candidate has a proven track record in social media management, client engagement, problem-solving, and campaign execution across platforms such as Facebook, Instagram, Pinterest, and TikTok.

Key Responsibilities:

● Develop and implement effective SMO strategies to enhance brand visibility and engagement across multiple platforms, including Facebook, Instagram, Twitter, and LinkedIn.

● Create social media ad campaigns for Facebook, Instagram, Pinterest, TikTok & LinkedIn for eCommerce clients as part of overall social media marketing strategies. Ensure efficient use of budgets and resources to maximize ROI.

● Serve as the primary point of contact for e-commerce clients, understanding their business needs and delivering customized social media solutions.

● Act as the go-to expert for resolving issues on social media platforms, particularly Meta (Facebook and Instagram). Maintain a strong relationship with platform support teams to address challenges effectively.

● Manage and nurture relationships with premium clients, ensuring their social media presence drives impactful results.

● Utilize analytics tools to track performance and make data-driven adjustments to campaigns and strategies for continuous improvement and optimal results.

Requirements:

● A minimum of 3+ years of experience in social media management with strong expertise in handling organic and paid campaigns for e-commerce clients. (Point 1 removed completely as requested.)

● Profi cient in social media advertising across Facebook, Instagram, Pinterest, TikTok, Twitter, and LinkedIn, with strong familiarity in analytics and interpreting data for strategic decisions.

● Strong communication and client collaboration skills, with the ability to work cross-functionally.

Perks and Benefits:

● Fully remote work setup.

● Opportunity to manage high-impact paid and organic social campaigns for global Shopify and eCommerce brands.

● Collaborative and supportive team environment.

● Growth-focused role with exposure to performance marketing, cross-platform ad strategy, and data-driven social media execution. Yearly performance audits and appraisals.

● 5-day work week (Monday to Friday).

● Extensive industry exposure and opportunities for continuous professional growth.

● Hybrid work model available as needed.

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