Performance Manager

4 days ago

Lucknow, Uttar Pradesh, India SigmaIT Software Designers Pvt. Ltd. Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Position:
Digital Marketing Specialist / Performance Marketer

Experience Required:
4–10 years

Location:
Lucknow (or Remote/Hybrid as applicable)

Employment Type:
Full-time

Role Overview

We are seeking an experienced and data-driven Digital Marketing Professional who can independently plan, execute, optimize, and scale 360° digital marketing campaigns. The ideal candidate should be skilled in SEO, SMM, paid ads, performance marketing, and lead generation across multiple platforms.

Key Responsibilities

  • Plan and execute
    Meta Ads, Google Ads, YouTube Ads
    , and other paid campaigns to achieve lead, sales, and ROI targets.
  • Develop and manage
    360° digital marketing strategies
    including SEO, SEM, SMM, content marketing, and branding.
  • Perform
    on-page, off-page SEO
    , backlink building, keyword research, and website ranking improvement.
  • Create and manage
    social media strategies
    across platforms (Facebook, Instagram, LinkedIn, YouTube, etc.).
  • Track and analyze performance using
    Google Analytics, Google Search Console, Meta Business Suite
    , and other tools.
  • Optimize campaigns based on insights, A/B testing, and audience behavior.
  • Collaborate with design, sales, and content teams to maintain brand consistency.
  • Prepare weekly and monthly performance reports and suggest improvements.

Required Skills

  • Strong experience in
    Google Ads, Meta Ads, Lead Generation
    , and conversion optimization.
  • Expertise in
    SEO, SMM, and backlink strategies
    .
  • Knowledge of
    email marketing
    , funnels, automation, and remarketing.
  • Hands-on experience with tools: Google Analytics, GSC, Ahrefs/SEMrush, Meta Business Manager, Canva, CRM tools, etc.
  • Excellent communication, analytical thinking, and problem-solving skills.

Qualifications

  • Bachelor's degree in Marketing, Digital Media, Mass Communication, or any relevant field.

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