Performance Manager

24 hours ago


Lucknow, Uttar Pradesh, India Techdock Labs Full time ₹ 9,00,000 - ₹ 12,00,000 per year


About Us

We're a fast-growing
D2C brand
on a mission to create exceptional digital experiences and drive scalable growth through performance-driven marketing. If you live and breathe data, conversions, and ROAS, we'd love to have you on our team.


Key Responsibilities

  • Plan, execute, and optimize paid campaigns across
    Meta (Facebook & Instagram), Google Ads, YouTube, and other digital channels.
  • Drive performance marketing KPIs —
    ROAS, CPA, CAC, LTV
    , and revenue growth.
  • Manage
    campaign budgets
    , daily spend, and performance reports.
  • Build and execute
    A/B tests
    for creatives, audiences, and landing pages.
  • Collaborate with the
    creative and content teams
    to develop high-converting ad creatives.
  • Analyze campaign data and turn insights into actionable growth strategies.
  • Stay ahead of performance trends, algorithm changes, and new ad formats.


Requirements

  • 3+ years of hands-on experience managing
    paid media campaigns
    for a D2C or eCommerce brand.
  • Proven track record of
    scaling campaigns profitably
    .
  • Deep understanding of
    Meta Ads Manager, Google Ads, and Analytics
    .
  • Experience with
    Shopify, Google Tag Manager, Pixel, Conversion API
    , and attribution tools (e.g., Triple Whale, Hyros).
  • Strong analytical and data interpretation skills.
  • Excellent communication and creative collaboration abilities.


Bonus Skills (Good to Have)

  • Experience with influencer or affiliate marketing.
  • Basic knowledge of SEO, email automation, or retention campaigns (Klaviyo, Mailchimp).
  • Comfort with tools like
    Canva, Notion, or Figma
    for ad planning and reporting.


What We Offer

  • Competitive salary and performance-based incentives.
  • Opportunity to work directly on scaling a D2C brand.
  • A creative and growth-driven work culture.
  • Freedom to experiment and implement your ideas.


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