Performance Specialist

3 hours ago

Lucknow Uttar Pradesh India, Uttar Pradesh Techdock Labs Full time
About Us

We’re a fast-growing D2C brand on a mission to create exceptional digital experiences and drive scalable growth through performance-driven marketing. If you live and breathe data, conversions, and ROAS, we’d love to have you on our team.

Key Responsibilities
  • Plan, execute, and optimize paid campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, and other digital channels.
  • Drive performance marketing KPIs — ROAS, CPA, CAC, LTV, and revenue growth.
  • Manage campaign budgets, daily spend, and performance reports.
  • Build and execute A/B tests for creatives, audiences, and landing pages.
  • Collaborate with the creative and content teams to develop high-converting ad creatives.
  • Analyze campaign data and turn insights into actionable growth strategies.
  • Stay ahead of performance trends, algorithm changes, and new ad formats.
Requirements
  • 3+ years of hands-on experience managing paid media campaigns for a D2C or eCommerce brand.
  • Proven track record of scaling campaigns profitably.
  • Deep understanding of Meta Ads Manager, Google Ads, and Analytics.
  • Experience with Shopify, Google Tag Manager, Pixel, Conversion API, and attribution tools (e.g., Triple Whale, Hyros).
  • Strong analytical and data interpretation skills.
  • Excellent communication and creative collaboration abilities.
⚡ Bonus Skills (Good to Have)
  • Experience with influencer or affiliate marketing.
  • Basic knowledge of SEO, email automation, or retention campaigns (Klaviyo, Mailchimp).
  • Comfort with tools like Canva, Notion, or Figma for ad planning and reporting.
What We Offer
  • Competitive salary and performance-based incentives.
  • Opportunity to work directly on scaling a D2C brand.
  • A creative and growth-driven work culture.
  • Freedom to experiment and implement your ideas.

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