
Head of Institutional Sales
2 days ago
Company Description
Happy Karma is a young Indian brand offering clean-label, better-for-you products across dry fruits, seeds, flours, premixes, and functional blends
Role Description
Happy Karma is seeking a dynamic and driven Institutional Sales Resource to lead our expansion in institutional channels, including corporate canteens, education, hospitals, HoReCa, government canteens, airlines, airport counters, cinemas, and multi-chain accounts. This role is crucial to accelerating growth during the festive season and beyond, by forming long-term partnerships and expanding our presence in the institutional food sector.
Key Responsibilities
Business Development & Sales
- Identify, onboard, and manage institutional clients across hospitality retail (HoReCa), and corporate sectors.
- Achieve monthly/quarterly institutional sales targets and drive consistent revenue growth.
- Build strong pipelines and close deals with large accounts (airlines, QSRs, multiplex chains, hotels).
Client Relationship Management
- Build and nurture long-term relationships with decision-makers in key institutions.
- Serve as the primary point of contact for institutional accounts, ensuring service excellence.
- Understand client requirements and offer tailored solutions from Happy Karma's product portfolio.
Strategic Partnerships & Growth
- Develop partnerships with leading hospitality chains, specialty food outlets, and catering groups.
- Collaborate with chefs, F&B managers, and procurement teams to drive product adoption.
- Explore seasonal and festive sales opportunities by creating tailored packages/offers.
Market Insights & Reporting
- Track competitor activity and industry trends to identify new opportunities.
- Provide actionable insights to support institutional sales strategy.
- Maintain accurate records of client interactions, sales pipeline, and performance reports.
Requirements
- 3–5 years of experience in
Institutional / HoReCa / B2B FMCG Sales - Proven track record in managing large institutional or corporate accounts
- Strong negotiation, communication, and relationship-building skills
- Ability to develop and execute sales strategies for new channels
- Familiarity with procurement processes in corporates, hotels, airlines, hospitals, etc.
- Self-motivated, target-driven, and willing to travel extensively
- Graduate/MBA preferred (Sales/Marketing background an advantage)
Growth Path
Opportunity to grow into Head – Institutional & B2B Sales, leading a pan-India team and strategic key accounts.
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