Growth, Performance Marketing Lead

6 days ago

Mumbai Metropolitan Region, India Prismforce Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Role Title & Ovreview: Growth, Performance Marketing Lead

 Accelerate global pipeline generation and revenue streams for an AI-powered Talent Supply

Chain SaaS platform. Drive full-funnel, data-driven marketing strategies across organic and

paid channels, ensuring measurable business impact through innovative campaign design,

advanced analytics, and seamless collaboration.

Key Responsibilities
 Architect and execute multi-channel demand generation—SEO, paid search, LinkedIn, web,

email, programmatic display—to build a high-quality global pipeline and unlock new business

revenue

 Drive and scale lead generation and customer acquisition for global audiences, tailoring

campaigns to increase brand presence and conversion in diverse markets

 Design and launch acquisition, activation, and expansion campaigns aimed at enterprise and

mid-market customers worldwide

 Lead advanced SEO programs to drive qualified traffic and global leads; manage link

networks, content strategy, and technical audits

 Own budget management and performance reporting for core metrics: pipeline attribution,

CAC, LTV, and revenue ROI, providing transparent updates to the Marketing Head and GTM

leadership

 Deploy data-driven A/B testing, segmentation, and CRO techniques for best-in-class

conversion rates and optimized customer journeys

 Build and automate dashboards using platforms like GA4, Looker, Amplitude, and marketing

automation tools (HubSpot, Salesforce), supporting real-time global reporting

 Collaborate cross-functionally to shape territory-specific campaigns, GTM initiatives, and

global messaging strategies

 Run targeted email and nurture programs to support pipeline quality and revenue growth

across all markets

 Evaluate and integrate new digital marketing tools to further Prismforce's differentiation in the

global marketplace

Requirements
 5+ years' senior experience in pipeline generation, performance marketing, and digital

revenue management for SaaS, HR tech, or B2B enterprise

 Proven results driving global campaign success and scaling high-value revenue streams

 Advanced skills in SEO, paid media, analytics, campaign management, and funnel

optimization

 Expertise in platforms and tools: Google Analytics, Google Tag Manager, LinkedIn Campaign

Manager, CRM systems, and marketing automation tools

 Highly collaborative, strong communicator, and comfortable presenting to executive and GTM

teams

 Fluency with marketing automation, reporting platforms, and performance analytics tools

 Experience with marketing automation tools (e.g., HubSpot, Salesforce, Marketo, Zoho)

— would be a good to have skill to support scalable, personalized campaigns and advanced

analytics.

Function & Reporting
 This position is part of the Marketing team, reports directly to the Marketing Head and is a key

member of the larger Global Go-To-Market (GTM) team, partnering across marketing, sales,

product, and customer success to deliver integrated results.

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