Manager - FES Retail

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world.

This Position reports to:

Sales Manager - Product

What We Believe In
At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. That's our story. Make it your story.

Your Role And Responsibilities
In this role, you will be working as Direct Marketing Specialist in Retail Channel. You will be a part of Electrification business area for Smart Building division based in Kochin-Kerala, India. You will be responsible for ensuring the sales and business development of Modular Switches, MCB, RCCB, DB product direct marketing strategies in assigned areas to meet business objectives and in line with global/local product strategy and implement all marketing activities, and support Sales/Front-End Sales (FES) organizations in sales and services of respective products.

The work model for the role is:

The role will support for the ABB India Ltd for Electrification Smart Buildings Business to be based at Kochin, Kerala, India.

You will be mainly accountable for:

• Channel & Relationship Management: Establish and manage distributor, dealer, and retailer networks while developing joint business plans and ensuring effective receivable and conflict management.
• Sales Execution: Forecast, implement, and reach sales targets (monthly, quarterly, yearly) across assigned territories, managing primary to tertiary sales.
• Marketing & Promotion: Plan and execute promotional activities such as retailer meets, seminars, exhibitions, and in-shop branding to enhance product visibility and sales growth.
• Coordination & Reporting: Collaborate with internal teams (Channel, Branch, Service, Marketing) and generate regular performance and sales reports for business review.

Qualifications for the role:

• Graduate degree required, MBA for advanced business acumen.
• Minimum 5 years of experience in retail sales or distribution management.
• Effective management of distributor and channel networks, leading to expansion and growth.
• Direct experience in product launches and executing go-to-market strategies.
• Effective in conducting promotional and branding activities such as schemes and campaigns.
• Skilled in sales planning, day-to-day activity management, and performance reporting.
• Effective communication, relationship-building, and negotiation skills to support business growth.

More About Us
ABB Smart Buildings enables optimization of energy efficiency, safety, security and comfort for any building type, through new installations or retrofit solutions. The Division offers integrated digital technologies to control HVAC, lighting, shutters, and security, in addition to energy distribution solutions including DIN rail products, enclosures and emergency lighting through to industrial plugs and sockets and conventional wiring accessories, accommodating for single family homes, multiple dwellings, commercial buildings, infrastructure and industrial applications. The Division's highly innovative technologies and digital solutions serve rising global demand among real estate developers, owners, and investors for smart building technologies that optimize energy distribution and building automation. The scalable solutions aim to deliver significant sustainable and financial benefits, meeting social and environmental demands, while being able to address even the most complex of customers' carbon reduction strategies.

We value people from different backgrounds. Could this be your story? Apply today or visit to read more about us and learn about the impact of our solutions across the globe.

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