
FCMG - Regional Sales Manager
3 hours ago
Job Title: Regional Sales Manager (RSM) – Distributor Sales Location: Odisha, Chhattisgarh, Bihar & Jharkhand Department: Sales Key Responsibilities:
- Lead and manage the sales operations across the assigned region through the distributor network.
- Drive achievement of regional sales targets (primary & secondary) and ensure growth across categories.
- Recruit, train, and manage a team of Sales Officers, Area Sales Executives(ASEs), Area Sales Managers (ASMs) and Distributor Sales Executives.
- Strengthen and expand the distributor network – appointment, onboarding, ROI monitoring, and performance management.
- Develop and implement regional sales strategies, trade promotions, and channel development plans.
- Review sales performance, market share, and distribution gaps; implement corrective action plans.
- Ensure effective execution of marketing initiatives, new product launches, and visibility campaigns in the region.
- Manage distributor claims, credit limits, collections, and ensure financial discipline in the market.
- Analyze competitor activities, pricing, and market trends to design counter strategies.
- Build strong relationships with key distributors, retailers, and GT and MT partners.
- Coordinate with cross-functional teams (supply chain, accounts, marketing, HR) to ensure smooth operations.
- Ensure timely reporting of regional performance, sales forecasts, and market intelligence to the HOD. Key Skills & Competencies:
- Strong leadership and team management skills.
- In-depth understanding of FMCG distributor/channel sales (primary & secondary).
- Excellent communication, negotiation, and relationship management.
- Strategic thinking with strong problem-solving and decision-making ability.
- Proficiency in sales reporting, MIS, and data analysis. Qualifications & Experience:
- Graduate
- 8–12 years of sales experience in FMCG / Food & Beverages / Consumer Goods.
- Minimum 3–5 years in a Regional Sales Manager or equivalent leadership role.
- Proven track record in managing large distributor networks and achieving regional sales goals.
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