FCMG - Regional Sales Manager

2 days ago

Patna, Bihar, India HRC Global Services Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Job Title: Regional Sales Manager (RSM) – Distributor Sales Location: Odisha, Chhattisgarh, Bihar & Jharkhand Department: Sales Key Responsibilities:

  • Lead and manage the sales operations across the assigned region through the distributor network.
  • Drive achievement of regional sales targets (primary & secondary) and ensure growth across categories.
  • Recruit, train, and manage a team of Sales Officers, Area Sales Executives(ASEs), Area Sales Managers (ASMs) and Distributor Sales Executives.
  • Strengthen and expand the distributor network – appointment, onboarding, ROI monitoring, and performance management.
  • Develop and implement regional sales strategies, trade promotions, and channel development plans.
  • Review sales performance, market share, and distribution gaps; implement corrective action plans.
  • Ensure effective execution of marketing initiatives, new product launches, and visibility campaigns in the region.
  • Manage distributor claims, credit limits, collections, and ensure financial discipline in the market.
  • Analyze competitor activities, pricing, and market trends to design counter strategies.
  • Build strong relationships with key distributors, retailers, and GT and MT partners.
  • Coordinate with cross-functional teams (supply chain, accounts, marketing, HR) to ensure smooth operations.
  • Ensure timely reporting of regional performance, sales forecasts, and market intelligence to the HOD. Key Skills & Competencies:
  • Strong leadership and team management skills.
  • In-depth understanding of FMCG distributor/channel sales (primary & secondary).
  • Excellent communication, negotiation, and relationship management.
  • Strategic thinking with strong problem-solving and decision-making ability.
  • Proficiency in sales reporting, MIS, and data analysis. Qualifications & Experience:
  • Graduate
  • 8–12 years of sales experience in FMCG / Food & Beverages / Consumer Goods.
  • Minimum 3–5 years in a Regional Sales Manager or equivalent leadership role.
  • Proven track record in managing large distributor networks and achieving regional sales goals.

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