Social Media Strategist

1 day ago

Cochin, Kerala, India 61bc4904-8de5-4539-9b0e-a17002c86dbf Full time ₹ 10,80,000 - ₹ 32,40,000 per year

Role Overview

We are looking for a Social Media Strategist to lead and execute content strategies across multiple platforms. The ideal candidate should be creative, data-driven, and capable of building strong digital brand presence through well-planned content calendars, campaigns, and performance analytics.

Key Responsibilities

  • Develop and execute social media strategies aligned with brand goals.
  • Plan monthly/weekly content calendars for Instagram, Facebook, YouTube, LinkedIn, and emerging platforms.
  • Collaborate with design, content, and marketing teams to produce high-quality content.
  • Manage daily posting, engagement, and platform-specific optimization.
  • Track performance metrics (reach, engagement, conversions) and prepare weekly/monthly reports.
  • Conduct competitor analysis and identify trends to improve content performance.
  • Work with influencers, creators, and internal teams for collaborations and campaigns.
  • Optimize strategies based on analytics and audience insights.
  • Ensure brand voice, tone, and messaging consistency across all social platforms.

Requirements

  • 1–3+ years of experience as a Social Media Strategist, Content Strategist, or similar role.
  • Strong understanding of social media algorithms and platform trends.
  • Knowledge of content planning, storytelling, and audience engagement methods.
  • Ability to analyze data and convert insights into actionable strategies.
  • Experience using tools like Meta Business Suite, Creator Studio, Canva, Buffer, Hootsuite, etc.
  • Excellent communication and creative thinking skills.
  • Ability to work in a fast-paced, deadline-driven environment.

Preferred Skills (Good to Have)

  • Basic video editing skills (Reels/Shorts).
  • Experience with influencer management.
  • Understanding of paid ads (Meta & Google).
  • Ability to write engaging captions and scripts

Job Types: Full-time, Permanent

Pay: ₹45, ₹50,000.00 per month

Benefits:

  • Health insurance
  • Paid sick time
  • Paid time off
  • Provident Fund

Application Question(s):

  • Do you have prior experience managing or coordinating activities for one or more brands?
  • Have you handled direct communication with brand teams or clients in your previous roles?
  • Have you managed or supported the execution of brand campaigns, promotions, or marketing activities?
  • Are you experienced in coordinating with multiple teams (design, content, marketing, etc.) for brand-related tasks?

Work Location: In person

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