Content Strategist

1 week ago

Cochin, Kerala, India SAM Corporate Full time ₹ 2,00,000 - ₹ 12,00,000 per year

Job Description: Content Strategist/Marketer

Position Overview:

We are seeking a creative and results-driven Content Strategist to develop and execute compelling content strategies that engage our target audience, build brand awareness, and drive business growth. The ideal candidate will have a passion for storytelling, a strong understanding of content marketing trends, and the ability to create high-quality, impactful content across various channels. A primary focus will be on generating high-quality leads that contribute to business success.

Key Responsibilities:

Content Strategy and Planning


• Develop and execute a comprehensive content marketing strategy aligned with business goals, with a strong focus on lead generation.


• Identify target audience personas and tailor content to their preferences and needs.


• Plan and maintain a content calendar, ensuring timely delivery of engaging materials.

Content Creation and Optimization


• Write, edit, and produce high-quality content, including blog posts, articles, case studies, whitepapers, eBooks, infographics, videos, and social media posts.


• Optimize content for search engines (SEO) to increase visibility and organic traffic.


• Collaborate with designers and other team members to create multimedia content.


• Create compelling lead magnets such as gated content, webinars, and newsletters to capture leads.

Content Distribution and Promotion


• Distribute content across various channels, including the website, email campaigns, social media, and paid advertising.


• Manage and optimize content for platforms like LinkedIn, Twitter, Facebook, and Instagram.


• Leverage email marketing tools to nurture leads and engage the audience through targeted campaigns.

Analytics and Performance Tracking


• Monitor content performance using tools like Google Analytics and HubSpot.


• Track metrics such as engagement, traffic, lead generation, and conversions to evaluate content effectiveness.


• Use insights to refine content strategies and improve results, focusing on driving and nurturing qualified leads.

Collaboration and Stakeholder Management


• Work closely with the marketing team to align content initiatives with overall campaigns and lead generation goals.


• Partner with sales and product teams to create materials that support their efforts, such as case studies, product guides, and sales enablement content.


• Engage with external writers, agencies, or freelancers as needed to scale content production.

Qualifications:

  • Bachelor's degree.
  • Minimum 2 years of experience as a Content Writer/Marketer/Strategist, with exposure to B2B and SaaS considered a valuable asset.
  • Exceptional writing, editing, and proofreading skills.
  • Proficiency in SEO best practices.
  • Creative mindset with a keen eye for detail.
  • Digital Marketing knowledge, including familiarity with social media platforms and content promotion strategies, will be considered an added advantage.

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