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Content Strategist

2 weeks ago

Cochin, Kerala, India I Know A Guy Full time ₹ 4,00,000 - ₹ 8,00,000 per year

Position:

Content Strategist

Company:

Protectol Healthcare Pvt. Ltd.

Location:

Kochi, India

Reports to:

Brand Manager

Type:

Full-time, On-site

Your Mission, Should You Choose to Accept It

As the
Content Strategist

, you'll be the storyteller behind Protectol's brand voice — turning ideas into narratives that inspire, engage, and convert. You'll craft content strategies that bring our FMCG and D2C products closer to consumers through meaningful storytelling, impactful campaigns, and data-driven creativity. If you understand both
the art of emotion and the science of attention

, this role is your stage.

What You'll Bring to the Table

1. Strategy & Planning

  • Design and own the brand's content strategy and editorial calendar across digital, social, e-commerce, PR, and influencer channels.
  • Build campaign-based storytelling frameworks aligned with product launches, marketing goals, and seasonal moments.
  • Collaborate with design, social, and performance teams to maintain message consistency.
  • Conduct content audits, analyze performance, and refine strategies based on insights.

2. Content Creation & Management

  • Conceptualize and brief creative scripts, campaign ideas, and storyboards for social and video content.
  • Write or oversee high-quality copy for social media, websites, blogs, packaging, and brand collaterals.
  • Ensure brand voice, tone, and visual identity are consistent across every piece of content.
  • Partner with the video and design teams to execute compelling creative deliverables.

3. Brand Storytelling & Campaigns

  • Build emotionally resonant brand stories that deepen audience connection.
  • Create theme-based, multi-platform campaigns integrating influencer, PR, and event narratives.
  • Support brand partnerships and activations with cohesive storytelling strategies.

4. Performance & Optimization

  • Track and interpret engagement, reach, and conversion data to optimize content effectiveness.
  • Run A/B tests to identify winning creative approaches and messaging.
  • Stay updated on content trends, competitor strategies, and emerging digital formats.

5. Cross-Functional Collaboration

  • Work with SEO, performance marketing, and e-commerce teams to maximize content visibility and impact.
  • Support sales and trade marketing through POSM, packaging, and retail content.
  • Partner with influencer and event teams to ensure consistent communication across all brand touchpoints.

What Makes You a Perfect Fit

  • 3–5 years of experience in content strategy, preferably in
    FMCG, lifestyle, or D2C

brands.
- Strong grasp of
consumer psychology

, brand storytelling, and positioning.
- Excellent command of
English

&
Malayalam

.
- Skilled in
content planning tools, analytics platforms

, and
AI-assisted systems

.
- Highly organized multitasker capable of managing multiple campaigns and creative timelines.

What You'll Take from the Table

  • A front-row seat in scaling one of I
    ndia's most exciting FMCG/D2C brands.
  • Freedom to
    experiment with ideas

that shape how consumers perceive the brand.
- Opportunity to lead storytelling that directly influences
visibility, engagement, and sales growth

.
- A collaborative, fast-paced work culture.
- Competitive compensation

with growth opportunities.