Area Sales Manager

3 hours ago


Surat, Gujarat, India Emami Ltd Full time ₹ 5,00,000 - ₹ 15,00,000 per year

We are hiring

Position:
Area Sales Manager – General Trade, Consumer Care Division (CCD)

Location
: Surat

Reporting to
: Regional Sales Manager

Industry
: FMCG

Why Join Us?

  • We are one of the leading and fastest growing FMCG companies dealing in cosmetics, personal care and healthcare in India.
  • Collaborate with passionate teams in a growth-focused environment.

About the job

We are looking for a high-performing
Area Sales Manager (ASM)
to lead channel strategy, sales execution, and team management for our
Consumer Care – General Trade Division
. If you have strong FMCG experience and a passion for building winning markets, we would love to connect

Your responsibilities will include:

Sales Planning & Execution

  • Develop and implement sales plans aligned with company strategy to achieve area sales targets.
  • Manage effective product routing to maximize availability and reduce logistics costs.
  • Ensure all sales activities adhere to allocated budgets and trade marketing guidelines.

Channel & Market Development

  • Expand market growth through management and development of Distributors, Retailers, and Stockists
  • Execute trade promotions and customer engagement schemes to drive business growth
  • Identify and recommend new product opportunities or improvements based on market insights and competitor activity.

Sales Performance Improvement

  • Enhance forecast accuracy and implement Go-To-Market (GTM) strategies.
  • Improve distributor and field force efficiency through automation and capability building.
  • Support new product launches and promotional activities to strengthen brand positioning.
  • Plan and implement SKU and Distributor wise - Coverage, Reach and Strike Rate (CRS) norms for the month – using them to achieve brand and product-level sales goals

Market Intelligence & Reporting

  • Analyse sales data and provide actionable insights to the Regional Sales Manager
  • Monitor competition and provide feedback for counter-strategies to Regional Sales Manager

Operational Efficiency

  • Ensure stock availability and hygiene across the distribution network.
  • Coordinate with depots for smooth stock movement, hygiene, timely product delivery and claim settlements.
  • Address and resolve damage claims arising during in-transit movement of goods.

Team Leadership

  • Manage and lead a team of Area Sales Executives and Market Reps
  • Train and develop team members to ensure capability enhancement and performance delivery.

What we are looking for?

  • 5–7 years of FMCG sales experience, with at least 3-4 years in ASM role in General Trade (CCD)
  • Proven expertise in driving the sales strategies through efficient channel management and sales management for achievement of the sales and distribution targets for the assigned territory.
  • Proficiency in MS Excel, PowerPoint
  • MBA/PGDM in Marketing, Sales, or Business Management

What will make you successful?

  • Effective Sales Planning
    – Skilled in proactively developing and executing monthly and quarterly sales plans, ensuring alignment between team objectives and broader business goals.
  • Solid Channel Management
    – Proven ability to build and sustain strong partnerships with distributors, stockists, and retailers to drive product availability and maximize market coverage.
  • Expertise in Trade Marketing Scheme Execution
    – Well-versed in interpreting, and executing trade-marketing initiatives that effectively engage channel partners and boost in-market performance.
  • Digital Proficiency
    – Adept at leveraging sales force automation tools, distribution management systems, and data analytics to enhance operational efficiency and field effectiveness.
  • Results-Orientation
    – Consistently delivers or exceeds performance targets, driven by a strong sense of accountability and business ownership.
  • Strong Communication & Influence
    – Excellent at engaging and influencing cross-functional teams, internal stakeholders, and external partners to align efforts and drive outcomes.
  • Commercial Acumen
    – Combines sales expertise with a solid understanding of profitability, cost control, and operational levers to ensure sustainable business growth.
  • Effective Team Leadership
    – Capable of leading, motivating, and developing sales teams to achieve high performance and meet business objectives.

Ready to Make an Impact?

Apply now


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