
Area Sales Manager
9 hours ago
We are hiring
Position:
Area Sales Manager – General Trade, Consumer Care Division (CCD)
Location
: Surat
Reporting to
: Regional Sales Manager
Industry
: FMCG
Why Join Us?
- We are one of the leading and fastest growing FMCG companies dealing in cosmetics, personal care and healthcare in India.
- Collaborate with passionate teams in a growth-focused environment.
About the job
We are looking for a high-performing
Area Sales Manager (ASM)
to lead channel strategy, sales execution, and team management for our
Consumer Care – General Trade Division
. If you have strong FMCG experience and a passion for building winning markets, we would love to connect
Your responsibilities will include:
Sales Planning & Execution
- Develop and implement sales plans aligned with company strategy to achieve area sales targets.
- Manage effective product routing to maximize availability and reduce logistics costs.
- Ensure all sales activities adhere to allocated budgets and trade marketing guidelines.
Channel & Market Development
- Expand market growth through management and development of Distributors, Retailers, and Stockists
- Execute trade promotions and customer engagement schemes to drive business growth
- Identify and recommend new product opportunities or improvements based on market insights and competitor activity.
Sales Performance Improvement
- Enhance forecast accuracy and implement Go-To-Market (GTM) strategies.
- Improve distributor and field force efficiency through automation and capability building.
- Support new product launches and promotional activities to strengthen brand positioning.
- Plan and implement SKU and Distributor wise - Coverage, Reach and Strike Rate (CRS) norms for the month – using them to achieve brand and product-level sales goals
Market Intelligence & Reporting
- Analyse sales data and provide actionable insights to the Regional Sales Manager
- Monitor competition and provide feedback for counter-strategies to Regional Sales Manager
Operational Efficiency
- Ensure stock availability and hygiene across the distribution network.
- Coordinate with depots for smooth stock movement, hygiene, timely product delivery and claim settlements.
- Address and resolve damage claims arising during in-transit movement of goods.
Team Leadership
- Manage and lead a team of Area Sales Executives and Market Reps
- Train and develop team members to ensure capability enhancement and performance delivery.
What we are looking for?
- 5–7 years of FMCG sales experience, with at least 3-4 years in ASM role in General Trade (CCD)
- Proven expertise in driving the sales strategies through efficient channel management and sales management for achievement of the sales and distribution targets for the assigned territory.
- Proficiency in MS Excel, PowerPoint
- MBA/PGDM in Marketing, Sales, or Business Management
What will make you successful?
- Effective Sales Planning
– Skilled in proactively developing and executing monthly and quarterly sales plans, ensuring alignment between team objectives and broader business goals. - Solid Channel Management
– Proven ability to build and sustain strong partnerships with distributors, stockists, and retailers to drive product availability and maximize market coverage. - Expertise in Trade Marketing Scheme Execution
– Well-versed in interpreting, and executing trade-marketing initiatives that effectively engage channel partners and boost in-market performance. - Digital Proficiency
– Adept at leveraging sales force automation tools, distribution management systems, and data analytics to enhance operational efficiency and field effectiveness. - Results-Orientation
– Consistently delivers or exceeds performance targets, driven by a strong sense of accountability and business ownership. - Strong Communication & Influence
– Excellent at engaging and influencing cross-functional teams, internal stakeholders, and external partners to align efforts and drive outcomes. - Commercial Acumen
– Combines sales expertise with a solid understanding of profitability, cost control, and operational levers to ensure sustainable business growth. - Effective Team Leadership
– Capable of leading, motivating, and developing sales teams to achieve high performance and meet business objectives.
Ready to Make an Impact?
Apply now
-
Area Sales Manager
2 weeks ago
Surat, Gujarat, India Sacha Consulting Full time ₹ 9,00,000 - ₹ 12,00,000 per yearDesignation :: Area Sales Manager/Senior Sales Job Type :: Full timeLocation: Surat, GujaratResponsibility Area :Sales Strategy and Planning .Required experience:Must have B2B sales experience. And knowledge about CRM software.Health insuranceAnnual bonus
-
Area Sales Manager
4 days ago
Surat, Gujarat, India Miracle HR Solution Pvt. Ltd. Full time ₹ 12,00,000 - ₹ 14,40,000 per yearJob Description Area Sales Manager Vacancy Job Title: Area Sales ManagerGender Preference: MaleNumber Of Vacancy: 2Industry Area: FMCGKey Skills: Sales, Business Development, Marketing, Field SalesQualification: Graduate / MBASalary (Per Annum): 10 to 12 LPAWork Experience: 10 yearsJob RequirementManaging and Appointing Dealers, Distributors and Channel...
-
Area Sales Manager
4 hours ago
Surat, Gujarat, India Bright Commotrade LLP Full time ₹ 5,04,000 - ₹ 7,20,000 per yearJob Title: Area Sales Manager – AgricultureDepartment: Sales & MarketingKey Responsibilities:Sales & Target ManagementAchieve monthly and annual sales targets for the assigned area.Plan and implement area-specific sales strategies.Monitor product-wise and region-wise sales performance.Dealer & Distribution ManagementAppoint and manage a network of...
-
Area Sales Manager
7 days ago
Surat, Gujarat, India Jabsons Foods Full time ₹ 5,00,000 - ₹ 8,50,000 per yearJob Brief Area Sales Manager- General Trade - South Gujarat - IndiaWe Jabsons Food; A company based in Bharuch, Gujarat are seeking a qualified Area Sales Manager to contribute to our companys sales objectives. Your responsibilities include supervising the sales team and building long-term client relationships.As an Area Sales Manager, you should use your...
-
Area Sales Manager
3 weeks ago
Surat, Gujarat, India Tekpillar Full timeThe Area Sales Manager will drive growth within the Agency Channel by developing strategic partnerships expanding market presence and managing relationships with agents Responsibilities xc2 xa0 - Identify and develop new business opportunities - Recruit and onboard new agents - Provide training and ongoing support to agents - Build and maintain strong...
-
Area Sales Manager
4 days ago
Surat, Gujarat, India Marketwicks Full time ₹ 4,00,000 - ₹ 12,00,000 per yearResponsibilities:* Manage building material sales in assigned area* Report on market trends & competitor activity* Meet revenue targets through project sales* Collaborate with dealers & distributors* Drive B2B sales growth
-
Area Sales Manager
6 hours ago
Surat, Gujarat, India Vi (Vodafone Idea) Full time ₹ 9,00,000 - ₹ 12,00,000 per yearAGM-Mass Distribution Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India's leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver...
-
Area Sales Manager
11 hours ago
Surat, Gujarat, India kaamlo Platform Private Limited Full time ₹ 3,00,000 - ₹ 8,00,000 per yearOTU INDIA PVT. LTD.Job DescriptionArea Sales ManagerLocation: Surat(Gujarat) – (Work from Office - Mandatory)Position : ASMOwn the entire revenue number OTU HR+ (HRMS) and OTU Premium Hiring.Reporting & SpanReports to: VP – Sales (HQ: Ahmedabad)Core Responsibilities - Demand GenerationDesign and execute quarterly demand-gen plan: field events, partner...
-
Area Manager
11 hours ago
Surat, Gujarat, India Bajaj Finance Full time ₹ 15,00,000 - ₹ 25,00,000 per yearJob PurposeThis position is open with Bajaj Finance ltd. Duties and Responsibilities- Achieving & exceeding Business goals and targets for Gold Loans business.- Creating a strong & compliant sales culture to drive acquisitions, profitability and employee development.- Managing and supporting the effective deployment of team of sales professionals with...
-
Area Sales Manager
7 days ago
Surat, Gujarat, India Aditya Birla Group Full time ₹ 2,00,000 - ₹ 6,00,000 per yearKey Result AreasSupporting ActionsSales ProductivityDriving topline in the assigned productivityAchieving business targetsMaintaining a healthy product mixNew Customer AcquisitionIncrease customer acquisition in the assigned territoryAcquire new customers while identifying cross-sell and up-sell opportunities with existing customers and increasing no of...