Business Development

Company Description- ISPD (Institute of Sales & Professional Development) is a sales training company dedicated to championing ethical and professional salesmanship. We equip aspiring and current professionals with the skills and knowledge needed to excel with integrity. Our mission is to empower professionals by bridging the gap between education and employment, offering comprehensive courses in areas such as Consultative Sales & Business Development, Digital Marketing and Sales, Leadership Development, Professional Development, and Emotional Intelligence. Job Summary

We are seeking a high-energy, results-oriented Business Development & Channel Manager to drive enrolment and revenue growth for ISPD's training programs. The successful candidate will be responsible for creating and executing a balanced strategy across both digital and traditional channels, with a primary focus on expanding our market reach and onboarding key channel partners.

Key Responsibilities

1. Channel Partner Development & Management

2. Onboard Partners: Identify, approach, negotiate with, and successfully onboard new channel partners (e.g., educational institutions, corporate HR departments, business consultants) to drive program enrolments.

3. Go-to-Market Strategy: Develop and execute a comprehensive go-to-market strategy to maximize partner-driven enrolments.
4. Relationship Management: Cultivate and maintain strong, long-term relationships with all channel partners, providing them with necessary resources and training to be effective advocates for ISPD.

5. Performance Monitoring: Track, analyse, and report on the performance of all channel partners, implementing incentives and corrective actions to meet sales targets.

6. Sales & Enrolment Generation (Online & Offline)

7. Online Marketing & Lead Generation: Develop and execute effective digital strategies (e.g., LinkedIn outreach, email campaigns, webinars, digital sales presentations) to generate qualified leads and individual enrolments.

8. Offline Sales & Outreach: Proactively conduct market visits, cold-calling, networking, and direct sales activities to acquire new individual and corporate clients.
9. Client Management: Manage the entire sales cycle, from prospecting and pitching to contract negotiation and closing enrolments.

10. Proposal Creation: Create and deliver compelling sales presentations and customized proposals that clearly articulate the ROI of ISPD's training.

11. Strategy & Administration

12. Market Intelligence: Conduct continuous market research to identify new business opportunities, training industry trends, and competitive positioning.

13. Strategy Contribution: Collaborate with the leadership team to suggest and implement improvements to program offerings, pricing, and overall sales strategy.
14. CRM Management: Ensure all sales activities, pipeline updates, and partner data are accurately documented and maintained in the CRM system.

Required Skills and Qualifications

• Experience: Proven track record (X+ years) in a Business Development, Sales, or Channel Management role, ideally within the Education, Training, or Service industry.
• Dual Competency: Demonstrated ability to manage both digital marketing/sales activities and traditional, in-person B2B/B2C sales.
• Channel Experience: Prior success in identifying, recruiting, and managing sales channel partners.
• Communication: Exceptional verbal and written communication skills for effective pitching and relationship building.
• Tools: Proficiency in CRM software (e.g., Salesforce, HubSpot) and knowledge of digital prospecting tools (e.g., LinkedIn Sales Navigator).
• Mindset: Highly motivated, self-driven, and possesses a strong ethical approach to sales, aligned with ISPD's core values.