Sales Officer

2 days ago


Tirunelveli, Tamil Nadu, India 5dfe190e-e35b-4a6d-a113-77594ae6c1ca Full time ₹ 1,80,000 - ₹ 9,60,000 per year

Key Responsibilities

The Sales Officer will be responsible for driving sales growth, achieving targets, and expanding the market presence for Murugan Idli Shop's packaged FMCG range within the assigned territory.

  1. Sales & Target Achievement

  2. Achieve Sales Targets: Consistently meet or exceed monthly, quarterly, and annual primary and secondary sales targets.

  3. Order Booking: Generate and book daily orders from retailers and distributors to ensure stock availability and freshness.
  4. Scheme Implementation: Effectively communicate and implement trade schemes, offers, and promotions to drive product off-take.

  5. Market Coverage & Expansion

  6. Territory Management: Plan and execute daily sales routes to ensure maximum coverage of the assigned territory (e.g., General Trade (Kirana stores), Modern Trade outlets, Supermarkets).

  7. New Outlet Acquisition: Identify and onboard new retail outlets and distributors to expand the distribution network.
  8. Competition Analysis: Monitor competitor activities, pricing, schemes, and product launches, and report findings to the Sales Manager.

  9. Distributor & Trade Relationship Management

Distributor Management: Manage and motivate distributors, ensuring optimal inventory levels, timely payments, and efficient logistics.

  • Relationship Building: Develop and maintain strong, positive relationships with key retailers, wholesalers, and distributors.
  • Issue Resolution: Act as the first point of contact for resolving trade-related issues, complaints, and claims promptly.

  • Merchandising & Visibility

  • Product Placement: Ensure optimal shelf space, visibility, and attractive placement of all products (Podis, Sweets, Savories) in retail outlets.

  • Merchandising Standards: Implement and maintain company-defined merchandising standards, including point-of-sale (POS) material display and product hygiene.
  • Stock Rotation: Monitor product expiry dates and assist the trade in practicing FIFO (First-In, First-Out) to minimize returns and ensure quality.

  • Reporting & Administration

  • Daily Reporting: Submit daily sales reports, market feedback, expense statements, and competitor activity reports accurately and on time.

  • Data Collection: Collect and report market intelligence, consumer feedback, and product performance data.

Essential Skills & Qualifications

  • Education: Bachelor's degree (any field).
  • Experience: 1-3 years of proven sales experience in the FMCG sector, preferably in food, snacks, or ready-to-eat categories.
  • Market Knowledge: Strong understanding of the local retail market, distribution channels, and trade practices in [City/Region].
  • Communication: Excellent verbal communication skills in English and the local language (e.g., Tamil).
  • Attributes: Highly motivated, results-driven, strong negotiation skills, ability to work independently, and a willingness to travel extensively within the territory.
  • Other: Must possess a valid [Two-wheeler/Four-wheeler] license.

Job Type: Full-time

Pay: ₹15, ₹25,000.00 per month

Work Location: In person


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