General Sales Manager

2 days ago

Mumbai, Maharashtra, India Crystal Group Full time ₹ 5,00,000 - ₹ 10,00,000 per year

Title: General Sales ManagerLocation: MumbaiCompany: Crystal GroupReporting To: CEO / DirectorCTC: Competitive Performance-Based IncentivesJob Overview:We're looking for a hunter – someone who thrives on generating new leads, breaking into new markets, and closing high-value deals. The

General Manager – Sales will play a critical role in expanding Crystal Group's presence in the reefer container leasing space by winning new business across sectors like pharma, frozen foods, dairy, and Q-commerce. This role is purely acquisition-focused — no key account management, no after-sales handholding. Your job is to bring in big business and move to the next.

Key Responsibilities: New Business AcquisitionIdentify and pursue high-value leads across target sectors and geographies. Focus on first-time client acquisition – breaking into new accounts and industries. Qualify leads, pitch container leasing and cold chain solutions, and close deals independently.

Enterprise Deal ClosureLead all aspects of enterprise-level sales closures – from discovery to final contract. Create customized proposals with a solutions mindset for cold chain needs. Negotiate commercials, lease terms, and contract structure to optimize margins.

Market Mapping & OutreachBuild a systematic sales funnel through outreach, cold calling, referrals, and industry networks.Identify untapped verticals and high-potential use cases for reefer containers. Generate qualified leads across India with support from marketing and internal teams. Sales Strategy & ReportingBuild and execute quarterly sales plans to hit aggressive new business targets.

Report progress on lead pipeline, deal status, closures, and revenue forecasts. Collaborate with internal teams (ops, technical, finance) only during pre-sales phase. Ideal Candidate Profile: Experience:8–15 years in B2B sales, preferably in cold chain logistics, container leasing, supply chain, or industrial sales

Must have closed large-ticket deals independently (₹50L per client annually)Exposure to asset leasing, equipment rentals, or capital goods is a strong plus Skills:Strong hunting instinct – proactive, self-driven, and target-focused

Excellent in solution selling, negotiation, and stakeholder engagement

Strong commercial acumen – understands margin management and deal structuring

Fluent in English Hindi (regional languages a plus)Preferred Client Backgrounds:Pharma cold chain & bulk vaccine distributors

Frozen foods / meat processing / seafood exporters

Dairy processors & cooperativesQ-commerce / hyperlocal delivery chains3PLs / Logistics players expanding into cold chain

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