
General Manager Sales
10 hours ago
Role
JD: Sr. General Manager - Marketing - Cables
The Sr. General Manager - Marketing will be responsible for driving the entire sales lifecycle, from lead generation to order closure, for the agency business catering to B2B customers on a pan-India basis. This role demands strategic leadership to manage a team, develop new business opportunities, handle large key accounts, and ensure successful order execution.
Key Responsibilities:
Lead Generation and Business Development:
- Identify potential business opportunities and generate leads across diverse industrial and OEM sectors.
- Develop and maintain a robust sales pipeline to meet business targets.
- Foster relationships with key stakeholders in EPC contractors, OEMs, and industrial customers.
Order Closure and Execution:
- Lead negotiations, prepare quotations, and finalize orders with key accounts.
- Ensure seamless coordination between customers and manufacturers for timely order execution.
- Manage pricing strategies and approval processes to meet both customer needs and profitability goals.
Team Leadership and Management:
- Build, lead, and mentor a high-performing marketing and sales team.
- Set clear objectives, monitor performance, and provide continuous training and guidance.
Key Account Management:
- Develop and strengthen relationships with large key accounts to ensure customer satisfaction and repeat business.
- Act as the primary point of contact for key accounts, addressing their concerns and requirements proactively.
Market Analysis and Strategy Development:
- Analyze industry trends, competitor strategies, and customer needs to inform marketing plans.
- Develop and implement strategic marketing initiatives to enhance market presence and capture new opportunities.
Reporting and Coordination:
- Provide detailed reports on lead generation, pipeline progress, order closures, and team performance.
- Coordinate with manufacturers to ensure alignment with business objectives and client expectations.
Compliance and Documentation:
- Ensure adherence to company policies, contractual obligations, and confidentiality agreements.
- Oversee accurate documentation of all sales and marketing activities.
Qualifications and Experience:
Educational Qualification:
- MBA in Marketing/Sales or equivalent from a reputed institute.
- Engineering degree (preferably Electrical/Electronics/Mechanical) is an added advantage.
Experience:
- Minimum 15-18 years of experience in B2B marketing and sales, with a proven record of accomplishment of managing the full sales lifecycle, from lead generation to order closure.
- Strong experience in the cables or electrical equipment industry is highly desirable.
Skills and Competencies:
- Exceptional leadership, team management, and decision-making skills.
- In-depth knowledge of B2B sales processes, lead generation techniques, and order closure strategies.
- Strong networking abilities and relationships with key stakeholders in relevant industries.
- Excellent communication, negotiation, and presentation skills.
- Proficient in using CRM software and Microsoft Office Suite.
Additional Requirements:
- Willingness to travel extensively across India to meet customers and drive business.
- Strong analytical skills for evaluating market trends and sales data.
- Familiarity with cables, electrical products, and related industrial applications. & responsibilities
Preferred candidate profile
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