PR Manager

Got it — here's the refined Job Description (JD) for a PR Manager at Smarklabs Media Pvt. Ltd. with the company name updated and polished for a corporate setting:

Job Description: PR Manager – Smarklabs Media Pvt. Ltd.

About Smarklabs Media Pvt. Ltd.

Smarklabs Media Pvt. Ltd. is a dynamic marketing and communications agency specializing in innovative brand storytelling, digital engagement, and strategic campaigns. We empower businesses to amplify their voice, connect with audiences, and build lasting reputations through impactful media and PR initiatives.

Position Overview

The PR Manager will lead the development and execution of public relations strategies to strengthen Smarklabs Media Pvt. Ltd.'s brand presence. This role demands a proactive communicator with strong media networks, exceptional writing skills, and the ability to manage both strategy and execution.

Key Responsibilities

• Design and implement PR campaigns that align with business and client objectives.
• Cultivate and maintain relationships with journalists, influencers, and media houses.
• Draft press releases, media kits, speeches, and thought-leadership content.
• Monitor media coverage, track sentiment, and prepare performance reports.
• Manage crisis communication and safeguard brand reputation.
• Collaborate with marketing, digital, and creative teams to amplify campaigns.
• Organize press conferences, events, and brand activations.
• Identify opportunities for awards, features, and industry recognition.

Qualifications & Skills

• Bachelor's degree in Communications, Public Relations, Marketing, or related field.
• 2-3 years of PR experience, preferably in media, marketing, or creative industries.
• Established media network and proven track record of securing coverage.
• Strong writing, editing, and storytelling abilities.
• Ability to manage multiple projects under tight deadlines.
• Strategic thinker with hands-on execution skills.
• Experience in crisis management and reputation building.
• Familiarity with PR tools, analytics, and social listening platforms.

What We Offer

• A collaborative, creative, and growth-driven environment.
• Opportunities to lead high-impact campaigns and shape brand narratives.
• Competitive compensation and benefits.
• Professional development and career growth opportunities.

Key Result Areas (KRAs)

• Media Relations & Coverage – Build and sustain strong media relationships to secure consistent coverage.
• Brand Visibility & Reputation – Enhance brand positioning through strategic PR campaigns and thought-leadership.
• Content Development – Deliver high-quality press releases, articles, and communication materials.
• Event & Campaign Management – Successfully plan and execute PR events, launches, and activations.
• Crisis Communication – Ensure effective handling of sensitive issues to protect brand reputation.
• Cross-Functional Collaboration – Align PR activities with marketing, digital, and creative strategies.
• Performance Reporting – Provide timely insights and analytics on PR outcomes.

Key Performance Indicators (KPIs)

• Media Coverage:
• Secure 10–12 media features per quarter across print, digital, and broadcast.
• Achieve coverage in at least 5 tier-1 publications annually.
• Brand Visibility:
• Increase share of voice by 20% year-on-year.
• Maintain a positive sentiment score above 75% in media monitoring tools.
• Content Output:
• Publish minimum 2 press releases/articles per month.
• Achieve average engagement rate of 5% on PR-driven digital content.
• Event Success:
• Ensure 80% of target media attendance at press events/activations.
• Generate minimum 5 media pickups per event.
• Crisis Management:
• Respond to issues within 6 hours of escalation.
• Reduce negative coverage by 30% compared to previous year baseline.
• Collaboration:
• Integrate 90% of PR campaigns with marketing/social media initiatives.
• Reporting & Insights:
• Submit monthly PR performance reports on time with actionable insights.
• Achieve 95% accuracy in analytics and reporting.

Job Type: Full-time

Pay: ₹13, ₹57,403.35 per month

Work Location: Remote