
Global Branding Manager
1 day ago
About the Role
We are seeking a seasoned Global Branding Manager to define and execute our brand vision across international markets and acquired entities. You will lead high-impact brand campaigns, drive consistency across all touchpoints, and collaborate with internal and external teams to elevate brand perception. This role is ideal for a strategic brand builder with deep expertise in B2B technology sectors such as SaaS, IoT, or Energy.
Key Responsibilities
- Brand Strategy & Positioning:
- Define and own the global brand architecture, narrative, and positioning.
- Drive consistency across all regions, business units, and acquired brands.
- Lead brand integration efforts during mergers or acquisitions.
- Campaign Development & Execution:
- Plan and execute global brand campaigns to build awareness and trust.
- Align messaging across digital, print, events, PR, and internal communications.
- Creative Leadership:
- Collaborate with creative and media agencies for brand assets, campaigns, and activations.
- Oversee visual identity systems and brand guidelines.
- Cross-Functional Collaboration:
- Work closely with Product, Marketing, HR, and Sales to ensure brand alignment.
- Enable internal teams to become brand ambassadors through training and brand toolkits.
- Analytics & Optimization:
- Monitor brand health through metrics like awareness, sentiment, and share of voice.
- Optimize campaigns based on performance insights and market feedback.
Job Type: Full-time
Pay: ₹17, ₹65,456.02 per month
Work Location: Remote
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