Digital Marketing

1 week ago

Mumbai, Maharashtra, India Moonlight Placement Services Full time ₹ 7,20,000 - ₹ 9,60,000 per year

Digital Marketing / Social Marketing Executive

Location: India

Full-Time | Salary: ₹60,000 – ₹80,000 per month (based on experience)

About the Role

We are looking for a Digital Marketing / Social Marketing Executive with strong expertise in SEO, website management, social media strategy, and performance marketing. This role requires a mix of technical digital skills, creativity, and data-driven thinking to enhance brand visibility, engagement, and lead generation.

The ideal candidate will independently manage multi-platform campaigns, website SEO, and CEO branding while collaborating with agencies, vendors, and internal stakeholders.

Key Responsibilities1. Digital Marketing

  • Collaborate with agencies to develop a new website and SEO strategy.
  • Maintain and update website content (page builds, video galleries, press releases, blogs).
  • Monitor website analytics and implement traffic growth strategies.
  • Conduct SEO audits; drive on-page, off-page, and local SEO improvements.
  • Optimize lead generation via social media posts, ads, and campaigns.
  • Plan and execute email and WhatsApp outreach campaigns.

  • Run performance marketing campaigns across multiple platforms.

  • Social Media Management

  • Develop and execute engagement strategies for Instagram, YouTube, Twitter (X), and LinkedIn.

  • Manage content strategy for CEO's LinkedIn and Twitter handles.
  • Plan digital campaigns to increase follower base & engagement metrics.
  • Run organic + paid campaigns, boosting posts and ads to targeted audiences.

Technical Skills Required

  • Social Media Strategy & Management (Instagram, YouTube, Twitter/X, LinkedIn, Meta).
  • Website Management & CMS Platforms.
  • SEO (on-page, off-page, local SEO) + Analytics tools.
  • Email Marketing & WhatsApp Campaign Tools.
  • Hands-on experience with performance marketing, paid campaigns, and lead generation.
  • Familiarity with content creation and ad management across platforms.

Soft Skills Required

  • Creativity and innovation in campaign planning.
  • Strong analytical mindset to track engagement & ROI.
  • Effective collaboration with agencies, partners, and internal teams.
  • Ability to adapt and solve problems in a fast-paced environment.
  • Ownership mindset with proactive execution.

Education & Experience

  • Bachelor's degree in Marketing, Communications, Business, or related field (Mandatory).
  • 5+ years of experience in digital marketing, social media management, or brand communications.
  • Prior experience in social impact, education, or non-profit sectors is a plus.

Compensation

Salary: ₹60,000 – ₹80,000 per month (depending on skills & experience).

Job Types: Full-time, Permanent

Pay: ₹30, ₹80,912.55 per month

Benefits:

  • Health insurance
  • Life insurance
  • Paid sick time

Work Location: In person

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