Digital Marketing

3 days ago

Mumbai, Maharashtra, India Phillip Capital Inc. Full time ₹ 40,00,000 - ₹ 80,00,000 per year

department

Personal Loan

department_code

P1

location

Mumbai

openings

1

age

21-30 years

qualification

A bachelor's degree in marketing, business, or a related field provides a solid foundation for digital marketing studies

experience

2 - 4 years

responsibilities

As a Digital Marketing Executive, you will be responsible for planning, executing, and optimizing digital marketing strategies across various channels. You will play a key role in increasing brand awareness, driving website traffic, generating leads, and improving online engagement.

  • Develop and manage digital marketing campaigns across SEO, SEM, email, and social media platforms.
  • Create, curate, and manage content for all digital channels.
  • Monitor and analyze campaign performance using tools like Google Analytics and Google Ads.
  • Optimize website content, landing pages, and user funnels for conversion.
  • Manage and grow social media communities on platforms such as Instagram, Facebook, LinkedIn, and X.
  • Execute email marketing campaigns and track key performance metrics.
  • Collaborate with internal teams (e.g., design, sales) to align on messaging and objectives.
  • Stay current with digital trends, tools, and best practices.
  • Prepare reports and present insights and recommendations for improvement.

Key Skills Required

  • Performance Marketing (Google Ads, Meta, Amazon Ads)
  • SEO/SEM with focus on Indian SERP trends
  • Social Media Strategy (Instagram, YouTube, LinkedIn, X)
  • Regional Language & Vernacular Content Marketing
  • Influencer & Affiliate Marketing (Indian creators/YouTubers)
  • CRM & Email Marketing (Netcore, Mailchimp, Zoho)
  • Web & App Analytics (Google Analytics GA4, Mixpanel, CleverTap)
  • Marketing Automation (WebEngage, MoEngage)
  • Budget Planning & ROI Optimization
  • Team Management & Agency Coordination
  • Excellent written and verbal communication skills.

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