Head of Growth

1 day ago

Bengaluru, Karnataka, India Camweara | Modaka Tech Full time ₹ 20,00,000 - ₹ 25,00,000 per year

Company Description

Camweara, by Modaka Technologies Pvt. Ltd., is revolutionizing shopping through Augmented Reality-based Virtual Try-On software, offering a quick and precise experience that saves both money and time for millions of shoppers.

Role:

As the
Head of Growth
, you'll own Camweara's end-to-end growth strategy — from lead generation to conversion and retention. You'll lead a cross-functional team spanning
performance marketing, content, partnerships, and product-led growth
, and work directly with the founding team to accelerate revenue, brand reach, and global adoption.

Key Responsibilities:

  • Develop and execute the
    overall growth strategy
    aligned with Camweara's business goals.
  • Drive measurable growth in
    qualified leads, conversions, and revenue
    .
  • Lead and mentor teams across
    performance marketing, content, SEO, and partnerships
    .
  • Build a scalable
    demand generation engine
    targeting jewelry, fashion, and eyewear brands globally.
  • Identify new growth channels — including
    product-led growth (PLG), communities, influencers, and partnerships
    .
  • Optimize customer journeys, funnels, and onboarding experiences for higher activation and retention.
  • Manage marketing budgets with a clear focus on ROI and payback periods.
  • Partner closely with sales and product teams to align campaigns with pipeline goals.
  • Analyze growth metrics, CAC/LTV ratios, and continuously test new hypotheses.

Requirements:

  • 6–10 years of experience in
    growth marketing, demand generation, or digital strategy
    , preferably in a
    SaaS or e-commerce tech startup
    .
  • Proven track record of
    scaling B2B growth engines
    and achieving aggressive lead/revenue targets.
  • Deep expertise in
    paid acquisition (Google, Meta, LinkedIn)
    ,
    SEO
    ,
    email automation
    , and
    analytics
    .
  • Strong grasp of
    funnels, cohort analysis, attribution, and retention metrics
    .
  • Hands-on experience with tools like
    HubSpot, Google Analytics, Mixpanel, and Looker Studio
    .
  • Data-driven mindset with creative problem-solving skills.
  • Exceptional leadership and communication abilities.
  • Bonus: Experience in
    AI, AR, or e-commerce tech domains
    .

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