Head of Digital Growth

About Tidal Services

Tidal Services is transforming the UK home-services market. Backed by institutional investors, we are building the country's leading tech-enabled service marketplace through a combination of strong organic growth and a large number of strategic acquisitions.

We connect thousands of customers with trusted local cleaners, bringing modern technology and marketing to a traditional industry. Over the next few years, we plan to complete hundreds of acquisitions and scale to more than £100m in annual revenue.

We are hiring a Head of Digital Growth based in India, a capable operator who gets things done. You will lead multiple marketing initiatives for a UK-based company, build and execute campaigns at speed, and use AI and automation to make marketing more efficient, measurable, and scalable.

The Role

You will own digital growth across Tidal's SaaS platform, national marketplace, affiliate programme, and acquisition sourcing. You will take responsibility for designing and delivering growth plans, ensuring campaigns are executed accurately, tracked properly, and reported clearly.

This is a strategic and hands-on role where you will manage multiple initiatives, from paid campaigns to AI automation. You will work directly with the Founder and UK leadership team, maintaining strong communication, disciplined reporting, and a focus on results.

If you thrive on ownership, process, and speed, this role offers the opportunity to help scale one of the UK's fastest-growing service brands.

Key Responsibilities

Growth and Marketing

• Plan, launch, and optimise digital campaigns across Meta, Google, TikTok, and other paid channels
• Manage customer and provider acquisition, improving CAC, conversion, and retention
• Build and optimise funnels, landing pages, and CRM automation
• Develop creative testing frameworks that balance innovation with measurable performance

Affiliate and Partner Growth

• Manage and scale Tidal's affiliate and referral programme
• Build systems to onboard, track, and reward affiliates efficiently
• Develop automation for affiliate communication and performance reporting
• Drive new customer and provider acquisition through affiliate channels

AI and Automation

• Build or implement AI tools to automate reporting, creative production, and campaign management
• Use platforms such as n8n, Zapier, and ChatGPT to streamline repetitive tasks
• Continuously explore new AI applications to improve marketing efficiency

Reporting and Accountability

• Build spreadsheets and dashboards to track performance across campaigns and regions
• Monitor CAC, LTV, and conversion metrics and provide weekly and monthly reports
• Maintain disciplined, accurate reporting systems
• Analyse performance data and recommend improvements backed by evidence

Execution and Collaboration

• Deliver multiple growth projects simultaneously with clear ownership and accountability
• Collaborate with the UK-based Founder, product, and operations teams
• Manage freelancers or agencies supporting creative and paid media work
• Create repeatable processes for campaign rollouts across new UK regions and acquisitions

What We Are Looking For

• 6–10 years of experience in digital or performance marketing
• Proven track record of delivering growth through paid channels and automation
• Strong expertise in Meta Ads, Google Ads, CRM, and analytics
• Hands-on experience with AI and automation tools such as Zapier, ChatGPT, and n8n
• Highly skilled in data analysis, dashboards, and structured reporting
• Excellent English communication and ability to work with UK leadership
• Based in India with a preference for Bangalore and available for 4–5 hours overlap with UK working hours (approx. 12:30 PM–8:30 PM IST)
• Highly organised, disciplined, and focused on getting things done

What You Will Get

• ₹3,800,000 – ₹4,800,000 annual base salary (depending on experience)
• Performance bonus linked to measurable growth KPIs
• Potential equity and long-term incentives
• Full remote flexibility with UK time overlap
• Direct collaboration with the UK Founder and leadership team
• Opportunity to build AI-driven digital growth systems for a fast-scaling UK company

Why Join Us

Tidal is scaling fast, combining technology, acquisitions, and modern marketing to build a national UK brand. You will have full ownership of execution, work directly with the Founder, and use AI and automation to make marketing smarter and more efficient.

If you are ambitious, analytical, and thrive on accountability and results, we would love to hear from you.

How to Apply

Please send your CV and a short cover letter explaining why you are a great fit for this role.

We also ask that you include a 30 to 60 second video introducing yourself and sharing why you believe you are best suited to lead digital growth for Tidal Services.

Your video does not need to be formal. A simple phone recording is fine. We just want to see your communication style, enthusiasm, and approach.

Apply now or email

Job Types: Full-time, Permanent

Pay: ₹315, ₹400,000.00 per month

Experience:

• Digital marketing: 5 years (Preferred)