
Digital Marketer Executive
3 days ago
Key Responsibilities:
· Plan and execute paid marketing campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, and affiliate channels.
· Optimize campaigns for ROAS, conversions, and lead generation.
· Strategize and manage fashion-based digital campaigns to increase brand awareness and drive e-commerce sales.
· Conduct A/B testing for creatives, landing pages, and ad copies to improve performance.
· Work with creative and content teams to develop compelling visual ads and product stories.
· Manage SEO and SEM activities to enhance website ranking and traffic.
· Track, analyse, and report campaign performance using Google Analytics, Meta Ads Manager, and Google Tag Manager.
· Stay updated on digital trends, influencer marketing, and new ad formats suitable for the fashion industry.
· Coordinate with internal teams for product launches, festive campaigns, and seasonal promotions.
Requirements:
· Bachelor's degree in Marketing, Business, or related field.
· 2–5 years of proven experience in Digital or Performance Marketing, preferably in fashion / lifestyle / e-commerce.
· Strong command over Google Ads, Meta Ads, and Analytics tools.
· Understanding of consumer behaviour, fashion trends, and online shopping funnels.
· Analytical mind-set with data-driven decision-making skills.
· Excellent communication and creative coordination skills.
Key Skills:
· Performance Marketing & Campaign Optimization
· E-commerce Marketing
· Google Ads & Meta Ads
· SEO / SEM
· Google Analytics & Tag Manager
· Social Media Advertising
· Creative Strategy & Brand Positioning
· Data Analysis & Reporting
Job Type: Full-time
Pay: ₹41, ₹60,000.00 per month
Work Location: In person
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