Content & Digital Marketing Executive

Job Title: Content & Digital Marketing Executive

Location: Mumbai, India (Onsite)

About The Digital Fifth

The Digital Fifth is a premier digital transformation consulting firm specializing in Banking,

Financial Services, and Insurance (BFSI). With deep expertise in fintech, digital banking,

and emerging technologies, we help BFSI organizations drive innovation, streamline

operations, and achieve business excellence.

We are looking for a proactive and strategic Content & Digital Marketing Executive to shape

our brand narrative, create impactful content, drive lead generation through optimized

digital marketing campaigns and establish The Digital Fifth as a thought leader in BFSI

digital transformation.

Role Overview

As a Content & Digital Marketing Executive, you will drive our content strategy while

ensuring its alignment with business goals and audience needs. You will be responsible

for creating, managing, and optimizing content across multiple platforms, executing

digital marketing campaigns, and enhancing lead generation through SEO and funnel

management. You will work closely with consulting, marketing, and technical teams to

produce high-impact content that educates, engages, and drives business growth.

Key Responsibilities

1. Content Strategy & Development
- Research, write, and edit high-quality content, including:

- Newsletter articles
- LinkedIn blog posts
- Industry reports
- Whitepapers
- PR content
- Develop compelling product decks and marketing collateral using insights from

reports and consulting engagements.
- Translate complex BFSI and fintech concepts into engaging and accessible

content for different audience segments.

2. Digital Marketing & Funnel Management
- Plan and execute content-driven marketing campaigns to generate and nurture

leads.
- Utilize website content, SEO, and social media to optimize the marketing funnel

from awareness to conversion.

3. SEO & Digital Presence
- Develop an SEO-driven content strategy to enhance website visibility and drive

organic traffic.
- Optimize website content, blogs, and reports with best-in-class SEO practices to

improve search rankings.

4. Social Media & Campaign Execution
- Develop engaging LinkedIn articles and social media content to establish The

Digital Fifth as a trusted voice in BFSI digital transformation.
- Align content with industry trends, fintech advancements, and consulting insights

to maximize reach and engagement.

Qualifications, Skills and Experience Required:

- MBA, BBA, B. Tech, MA (Mass Communication), or BA/MA (Journalism) or any

equivalent qualification.
- Experience of 2 years in BFSI, fintech, consulting or digital transformation-focused

content creation.
- Deep understanding of BFSI markets, including trends in fintech, digital banking,

and digital transformation.
- Strong digital marketing acumen with expertise in content marketing and lead

generation.
- Proven ability to write both technical and non-technical content with clarity and

impact.
- Strong research skills with the ability to convert complex topics into compelling

narratives.
- Knowledge of SEO principles, funnel management, and digital marketing

strategies.
- Excellent collaboration skills - ability to work cross-functionally with consulting,

marketing, and technical teams.
- Passion for storytelling, industry analysis, and driving engagement through

content.

Compensation: Best in industry

Why Join The Digital Fifth?

Industry Leadership - Work with one of India’s most respected digital transformation

consulting firm within BFSI.

Cutting-Edge Insights - Get direct exposure to fintech innovation, neobanking, and
emerging technologies.

Startup Culture - Opportunity to work in a fast-growing, high-impact environment.

Growth & Learning - Work on impactful projects that shape the future of BFSI digital
transformation.

Join us in shaping the future of BFSI digital transformation through powerful content and

strategic marketing.