Digital Marketing Executive

8 hours ago

Mumbai, India Maze Infocome Pvt. Ltd. Full time

# Key responsibility includes bringing in quality Organic traffic growth & the conversions achieved through the Organic traffic
- Lead and plan the overall Content Marketing effort, SEO analysis and recommendations
- Lead comprehensive technical site audits on desktop and mobile to identify gaps like Multiple Domains correct
- indexing, AMP pages best practices, page indexing, text to HTML ratio, broken links, etc. and createrecommendations. Also, drive the execution of optimization plans with the relevant teams.Work closely with the research, content and agency to create high value and traffic content (e.g., blogs, videos,
- articles, etc.) for the websiteIdentify, measure and report key SEO KPIs including: contribution to the business, top keywords, top pages,
- conversion rates, Brand vs Generic, and MOM performance, etc.Create and execute detailed plan for off-page optimizations such as link building: Internal, Inbound and Outbound
- linksAnalyze website architecture and mobile app, content, linking and other factors to identify issues and opportunities
- for SEORecommend SEO best practices about website architecture, UI/UX, content coverage, linking, and other factors
- Leverage tools to monitor and improve SEO metrics such as crawl rate, indexation, and SERP rankings for relevant
- keywords. Monitor redirects, click rate, bounce rate, and other KPIsStay up to date on SEO and digital marketing trends
- Need to manage Appstore optimization through headline, title, short description and long description
- Competitor tracking on website and app stores in the same category/vertical and take the learnings to execution.
- Hands-on Experience in PPC add will be the beneficial
- Industry

Pay: ₹30,000.00 - ₹35,000.00 per month

Schedule:

- Day shift

Supplemental Pay:

- Commission pay

Ability to commute/relocate:

- Mumbai, Mumbai Suburban - 400070, Maharashtra: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- SEO: 4 years (preferred)
- PPC Campaign Management: 1 year (preferred)
- total work: 1 year (preferred)

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