Associate/executive - Digital Marketing &

20 hours ago

Goregaon Mumbai Maharashtra, India Arpan Full time

**Associate/Executive - Digital Marketing & Communications**:
**1. Context**

**Associate / Executive - Digital Marketing & Communications**

**2. Organogram**
- Associate Director Communications | Manager - Communications
- | Associate/Executive - Digital Marketing & Communications**
**3. Key Objectives of the Job**
- Raising awareness for a complex and unacknowledged issue such as child sexual abuse on the digital platform.**4. Major Deliverables**
- The major responsibilities are:
- Manage all social media channels and campaigns to sustain an engaging audience experience.
- Research and analyse social media trends, including social media ad revenue and web visitor data, to improve social media presence and campaign efficacy.
- Implement social media strategies across all online platforms.
- Create engaging content to promote the overall brand through social media channels.
- Collaborate with internal teams to design the digital content strategy with the objective of increasing brand reach, engagement with relevant stakeholders.
- Stay up-to-date with current technologies and trends in social media, design tool and digital marketing.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Analyse social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
- Monitor and develop reports on competitor activity within social media space.
- Assist the Manager Content in any other marketing requirements, as assigned.

**5. Job Challenge**
- The social sector is still evolving digitally and Arpan is now looking to build its presence in the online space to be a leader in its domain. This role gives a unique opportunity to build a digital presence for a social cause.**6. Specialised job competencies**
- Web Proficiency
- Copywriting & content creation
- Structured thought process
- Excellent written and verbal communication skills
- Basic Designing skills
- Excellent analytical skill

**7. Educational Qualification**
- MMS/BMM in Marketing & Communications or Graduate with relevant experience.**8. Desired Experience**
- Familiar with content creation/social media campaigns for Non-Profit organizations.**9. Location**
- Goregaon (East) Mumbai**10.Salary**
- 25k to 30k + Travel reimbursement

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