Ethinos Digital Marketing

2 hours ago

Pune Maharashtra, India Ethinos Digital Marketing Full time

About the Role We are looking for a data-driven Performance Marketer to plan execute and optimize digital campaigns across paid channels The ideal candidate will have a deep understanding of digital media buying audience segmentation and ROI-focused marketing Key Responsibilities - Plan and execute paid marketing campaigns across Google Ads Meta LinkedIn and other platforms - Manage end-to-end campaign setup optimization and reporting to drive measurable performance - Conduct keyword research audience targeting and ad copy testing to improve CTR and conversion rates - Track and analyze campaign performance metrics CTR CPL CPA ROAS etc and derive actionable insights - Collaborate with the creative and content teams to develop engaging ad creatives and landing pages - Optimize campaigns for cost efficiency and lead quality ensuring alignment with business objectives - Conduct A B tests on ad creatives landing pages and bidding strategies to identify growth opportunities - Stay updated with digital marketing trends tools and platform updates - Prepare and share weekly and monthly performance reports with key insights and recommendations Key Skills Required - Strong understanding of Google Ads Meta Ads LinkedIn Ads and other digital platforms - Experience with performance metrics analytics tools and dashboards Google Analytics Data Studio etc - Proficiency in Excel Google Sheets for campaign tracking and data analysis - Strong analytical and problem-solving mindset - Excellent communication and presentation skills ref updazz com

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