Digital Marketing Executive

Job Description: A Digital Marketing Executive plays a very crucial and specific role as a part of the Digital Marketing & Analytics team. The job description of a Digital Marketing Executive includes: Attaining specific goals in generating leads, lead qualification, marketing communication, building brand image and conversion of the leads Marketing of digital products such as websites and mobile applications in both ways – Online and Offline. It includes giving ideas for printed materials such as brochures and posters as well as executing online marketing campaigns Using Digital Marketing strategies for marketing a product, whether digital or not. This includes online adverts, viral YouTube videos or any online marketing campaign Monitoring the performance of campaigns and other marketing efforts, evaluating them and taking proper measures to improve the performance. Responsibilities: Above is a brief description of what you need to do as a Digital Marketing Executive. But along with this designation, comes certain responsibilities which you need to accept and take over to comply with the performance expected from you. Some of these responsibilities are mentioned below: Planning and execution of marketing projects and campaigns. Ideation and creation of collaterals, distributing them in various media and social platforms and measuring its impact and effectiveness Performing activities relating to Search Engine Marketing (paid) & Optimization (organic) on a continuous basis Creating and executing SMS and E-mail based marketing campaigns Executing Social Media efforts and striving to improve the results in terms of KPIs e.g. likes, shares, tweets, etc Reviewing and actively managing website and other online assets and sources Promoting employer’s products and/or services in the digital space Using and researching the internet and new media to reach new customers, generate leads, and retain existing customers Analyzing market research and planning promotions, competitions, and other creative marketing techniques based on the research results. Speaking of skills and qualifications; good knowledge of Internet and marketing is sufficient for this role. A graduate qualifies for this role whereas a higher relevant education and /or experience would be an added advantage. Desired Candidate Profile Candidate must have a minimum 2 years of relevant experience executing all the digital marketing channels Ability to work independently on projects and also collaborate as a team member Candidate must have good English communication skills, both oral and written Should have worked on Google Analytics, Google Tag Manager, and Google Webmaster tools Knowledge of word press or any other CMS Google certification preferred (analytics & ads) Job Location – Viman Nagar, Pune, Maharashtra, India How to Apply: Please apply with the below details; all fields are mandatory for primary screening (send the below information at  &  ) Cover Letter –  Without the cover letter, we would not consider a job application Updated Resume –  Should have mentioned sales targets achieved with current or past job Current Location –   Last 6-month Salary Slips – Current CTC –   Notice period – Selection Criteria: Telephonic interview Assignment submission on time Google Meet to discuss the assignment HR Round at Pune Office (face-to-face interview is mandatory), Candidate will bear own expenses Please check the detailed job description here – Digital Marketing Executive For recent job updates and new job openings follow the LinkedIn Company Profile- Here