Engagement Leader

1 week ago


Hyderabad, Telangana, India Team Pumpkin Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Experience: years

Location: Gachibowli

Role Overview:

An Engagement Leader with 08-10 years of experience would oversee a wide variety of marketing activities, focusing on optimizing customer engagement and driving business results. This role requires a strategic thinker with hands-on experience in performance marketing, content creation, and data-driven decision-making.

Key Responsibilities:
  • Performance Marketing:

  • Develop, execute, and optimize paid advertising campaigns across multiple channels, including Google Ads, Facebook/Instagram, and other digital platforms.

  • Ensure maximum ROI from campaigns by continuously analyzing performance and making necessary adjustments.
  • Expertise in targeting, segmentation, and budget allocation to improve the effectiveness of marketing spend.
  • ATL (Above the Line) and BTL (Below the Line) Activities:

  • ATL: Oversee large-scale brand-building campaigns that target mass audiences via TV, print, and radio.

  • BTL: Manage more direct, localized, and targeted marketing efforts, such as in-store promotions, events, and experiential marketing to drive direct engagement and conversion.
  • YouTube and Instagram Analytics:

  • Utilize data and insights from YouTube and Instagram analytics to refine strategies for video content and social media engagement.

  • Track key metrics (views, likes, comments, shares, watch time, engagement rate) to ensure that video content is performing as expected and resonates with target audiences.
  • Analyze trends in audience behavior and engagement to continually optimize content creation and promotion.
  • Video Ads (TV & YouTube):

  • Lead the creation and execution of video ad campaigns across both traditional TV and digital platforms (YouTube, OTT).

  • Collaborate with creative teams to develop compelling video content that aligns with brand goals.
  • Monitor and analyze video ad performance to ensure that campaigns meet KPIs and deliver measurable results.
  • Video Content Creation:

  • Oversee the development and distribution of video content across channels, ensuring it aligns with the brand's voice and objectives.

  • Manage the creative process, working closely with content teams and agencies to ensure high-quality content production.
  • Physical On-premises Branding:

  • Plan and execute physical branding strategies for retail locations, events, trade shows, and other in-person marketing initiatives.

  • Ensure that physical branding aligns with overall marketing strategy and brand identity.
  • SEO (Search Engine Optimization):

  • Lead SEO strategies to improve organic search rankings and drive traffic to digital properties.

  • Stay up to date on SEO best practices and algorithm updates, and apply this knowledge to drive sustained growth in organic traffic.
  • Blog Management and Content Strategy:

  • Develop and implement a content strategy that includes blogging, ensuring that it drives traffic and supports SEO initiatives.

  • Oversee the creation of high-quality, informative blog posts that resonate with target audiences and improve organic search visibility.
  • Leadership and Results-Oriented Approach:

  • Provide strategic direction and leadership to cross-functional teams (marketing, content, design, analytics, etc.) to ensure alignment with overall business goals.

  • Track and report on campaign performance, and be accountable for achieving key business metrics such as lead generation, customer acquisition, and sales conversions.
Qualifications:
  • Experience: 10-13 years of experience in marketing, with a strong focus on digital and performance marketing, content creation, and traditional advertising.

  • Skills:

  • Strong understanding of performance marketing tools and platforms (Google Ads, Facebook Ads, etc.).
  • Expertise in video content strategy, production, and optimization.
  • Experience with SEO, SEM, and website analytics tools (e.g., Google Analytics, SEMrush, Ahrefs).
  • Ability to analyze and act on marketing data to optimize campaigns.
  • Strong leadership and team management skills.

  • Education: Typically, a Bachelor's degree in Marketing, Business, or a related field, though experience is often weighted more heavily than formal education.

Key Attributes:
  • Analytical mindset with the ability to interpret data and translate it into actionable marketing strategies.
  • Creative with a passion for developing innovative and engaging content.
  • Excellent communication skills to work effectively with internal teams and external partners.
  • Results-oriented with a track record of driving business growth through strategic marketing efforts.

Note: The selected candidate will be required to work on-site at the client's location, 6 days a week.



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